Search results for: message
by Tim Girvin | Concepts, General, Marketing 2.0 | Dec 10, 2007
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if... Read More
by Tim Girvin | Concepts, General, Marketing 2.0, Retail, Storytelling | Nov 28, 2007
This is about identity, visualizing and animation — and retail. And something I’d tried to do, but couldn’t. And someone (WOW | Tokyo) that did. My story. Their story. —- Last year, I’d worked on this idea of projecting this giant... Read More
by Tim Girvin | Cool People, General | Nov 7, 2007
http://www.newyorksocialdiary.com/social-diary/2007/saluting-tom-cruise I’m not sure how I’d connected with your Diary — but somehow I got linked in, some years back. Your little piece on Tom Cruise was happily familiar — and while... Read More
by Tim Girvin | Concepts, Places | Jan 27, 2014
Designing strategies for Movement, People Journeying Into, and Coming From, a Place I was walking a corridor, and it was like a dream — blood red, bathed in blood, a journeying into brilliant light. Except that it wasn’t a dream, but rather a walk in an... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jan 7, 2014
It would be better if it was true In the soul-searching of positioning and the right angle of brand, to story, cult and culture and truth in the telling, the woven fabric of brand experience and the personality of that narrative will be far better if the foundations... Read More
by Tim Girvin | Concepts, Cool People, Trends | Dec 10, 2013
The Complications of Content I was talking to a friend about cabling, chargers and hardware. Often, when I’m traveling, I’m roving. Moving from place to place. Others, happily desk bound, working in situ, they’re sending me texts: “please call... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, Storytelling | Aug 6, 2013
Designed Magic, Magic Designed. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. In a manner, thinking about illustration as a craft of communication... Read More
by Tim Girvin | Interior Design, Places, Retail, Storytelling | Jun 11, 2013
Understanding Experiencer Journey Working with Nabisco I studied the sequencing of packaging arrangements on shelf, of baked goods. What we looked at what a kind of rolling circle around the aisle walker, looking at how a person traverses a place that represents a... Read More
by Tim Girvin | Brands, Storytelling | May 20, 2013
Telling the story by hand and meditation. I can recall designing and writing out a phrasing by Michelangelo Buonarroti, “By hand, which follows mind and meditation.” It’s actually a telling that follows a longer contemplation: “The best of... Read More
by Tim Girvin | Concepts, Storytelling | May 6, 2013
AND THE ATTENTION TO DETAIL, IN THE SPATTERING OF INSPIRATION. When I was in college, I taught workshops to help my payment of the tuition, along with support from my family. I used variously colored butcher paper to do that — pulled, ripped out and sheared on a... Read More
