Search results for: brand belief
by Tim Girvin | Brands, Retail | Feb 18, 2011
Rockets, lubrication and the innovative force of personality in the leadership of John Barry WD-40. Personally, I love the scent. Nothing like jetfuel in the morning. Someone commented, “why is that you always are smelling things first?” This is a story... Read More
by Tim Girvin | Concepts, Storytelling | Jan 22, 2020
THE EXAMINATION OF INTENTION, PASSAGE AND MEANING— THE BRAND, THE STRATEGY, THE JOURNEY. IF YOU’RE LOOKING TO FIND THE DEEPER SIDE OF BRANDS, WHAT ARE THE RITES OF PASSAGE—GETTING THERE: CLOSER TO SOUL, HEART, INTENTION, DIRECTION? CAN BRANDS LIVE—could they be alive?... Read More
by Tim Girvin | Concepts, General | Feb 14, 2012
love me, do; and I will love you — and indeed — shall love:love All days. TO THE LOVE OF WORDS, THEIR MEANINGS AND MANNER, LOVE DOUGLAS HARPER Love daze. Any day should be about love. Love found, love newly discovered, long savored. It is the holding, the... Read More
by Tim Girvin | Concepts, Luxury | Aug 11, 2006
Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Dec 6, 2023
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a... Read More
by Tim Girvin | Brands, Retail | Oct 4, 2023
GIRVIN’s 50 years old—speaking of finely-aged, so we have history, and it runs back to wines that we’ve produced ourselves, gifted wines and wine brands we’ve built for enterprises in the US, Asia and Canada. Wines are, as everyone knows, particularly challenging... Read More
by Tim Girvin | Concepts, Human brands | Mar 21, 2023
We’re all looking for the right answer, and the better outlook after the challenging sequences of the last couple of years. We’re looking for yes. Anytime you have an answer, there was a question before. And any question is a quest— it’s a journey, from one... Read More
by Tim Girvin | Brands, Storytelling, Trends | Aug 11, 2021
IN THE VISIONING OF DREAMS—AND WHAT NARRATIVE CAN BE BUILT AROUND THEM—CALLING AS A COMPASS POINTING TO TRUE NORTH: THIS IS THE FUTURE, AND LEADERS COME FORWARD. Everyone knows this about leading, it’s pretty simple: “if you’re the leader, you’re the one in front,... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 10, 2019
THE CARTOGRAPHY OF DESIGN THINKING | Part Three Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging... Read More
by Tim Girvin | Brands, Designers, Marketing 2.0, Trends | Oct 3, 2018
ALPHABET DESIGN VISIONING AS THE VISUAL LANGUAGE OF BRAND IDENTITY As a brand designer, you’re thinking—“where is this business going?” “What’s the point, who cares, what’s it about—how’s it going to work?” And then, after these opening queries—that project work comes... Read More
