Search results for: brand ambassadors
by Tim Girvin | Brands, Concepts, Storytelling | May 12, 2010
The wave, the ripple, the droplet, the metaphor — exploring allegorical symbolism in brand and business strategy. The idea of water is a metaphor that has consistency to the notion of exploring how people connect with each other: touch, connectedness, stories... Read More
by Tim Girvin | Artists, Brands, General, Motion Pictures, Storytelling | Aug 31, 2009
Examining brand design, storytelling and identity in literature and motion pictures Frank McCourt lived a life that few have journeyed. And he passed that life, last month, on the 19th. He’s best known for his authorship of “Angela’s Ashes” a... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Human brands, Storytelling | Mar 8, 2023
In the quest for finding the soulful intention of human-built enterprises—first there has to be an underpinning of knowledge about these brand systems and their architecture. Their seeds, their planting, the foliation and the nodality of their evolutions. And finally,... Read More
by Tim Girvin | Brands, Concepts | Oct 6, 2022
And the implications to brand, strategy and the target Image: Disney Marvel Studios In my history, working around brand space, there are inherently central points of business structure, key practices that boost the brand’s proposition—channel core offerings. The... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Sep 21, 2022
In the history of any branding work, it’s invariably about the person—the creator or creatrix, and the team that follows that visioning. Someone has to be out front—the fire starter, the leader who’s there with the dream. and that person should stay there. In how many... Read More
by Tim Girvin | Incubation, Marketing 2.0, Motion Pictures, Storytelling | Jun 2, 2021
TACTICAL INSIGHTS FOR REMOTE PRESENTATIONS TALKING TO A STRING OF FRIENDS—SALES PEOPLE–ABOUT PRESENTING REMOTELY, IT IGNITED SOME MEDITATIONS ON AN EARLIER PROJECT, “SUSPECT ZERO.” We’re all living in a time of “remote viewing,” that optimistically will soon be... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | Apr 8, 2020
BRAND | STORY | JOURNEY | MIND There’s a brand, which is like a fire, there’s a story, which is like a journey which is a memory—which is mind. Up until 1999, I had a drinking problem. So I quit that—decades ago. I was working, earlier, with Martin Pazzani on... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Trends | Mar 25, 2020
INSTINCTUAL RESPONSE AND BRAND STRATEGY—THE SENSATION OF INTUITION. THERE’S A QUESTION, HOW DOES THE ANSWER FEEL? IN THE RANGES OF RESEARCH, ONLINE, INTERCEPTIONS, FOCUS AND DEMOGRAPHIC QUAL/QUAN/QUERY—HOW OFTEN DOES THE RESULT PLAY TO “I HAD A FEELING…” O P E N?... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Dec 4, 2019
BRAND SENSATIONALISM: HOLISTIC BRANDING AND SPHERICAL EXPERIENCE STRATEGY As in many studies of business, the notion of samurai strategy is most commonly evinced in “The Book of Five Rings,” written by warrior artist Miyamoto Musashi (宮本 武蔵, c. 1584 – June 13, 1645)... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 31, 2019
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that... Read More
