Search results for: innovation / CHANGE
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Scent | Feb 13, 2010
An emerging positioning: be a man, smell good. During an earlier brand development and product innovation program at P&G, Girvin created a product that was designed to speak to young men — and those just following behind, the tweens, to explore and build on... Read More
by Tim Girvin | Brands, Concepts, General, Storytelling | Nov 7, 2009
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The... Read More
by Tim Girvin | Concepts, Retail | Sep 5, 2009
Exploring Retail Conceptions as an Experiment These days, everything should be an experiment; things are moving too quickly for us not to adopt a laboratory approach to exploration, learning and strategic advancement. All of us have been to Colette, Paris, examining... Read More
by Tim Girvin | Concepts, Interior Design, Retail, Trends | Jul 4, 2009
The revelation of Starbucks retail design prototype two. I have a funny relationship with Starbucks. I’ve really never worked with them, yet I have these links to the creative leadership that allow for an intriguing consciousness about what lies at the heart of... Read More
by Tim Girvin | Concepts, Designers, General, Interior Design, Luxury, Places | Jan 23, 2009
Defining story, brand and environment — in synchrony. Finally. When I was working in Paris, several years ago, I’d connected with Serge Trigano, talking to him about a series of projects. Serge comes from the family that originated ClubMed — a wildly... Read More
by Tim Girvin | Artists, Cool People, Luxury, Retail, Trends | Dec 14, 2007
I’d worked for Yves Saint Laurent to explore the story in the context or retail design and brand strategy a year ago — working under the leadership of YSL President Laura Lendrum and her EVP | Retail Design, Claudia Cividino. The work was a gathering, a... Read More
by Tim Girvin | Brand Mysticism, Brands | Jan 10, 2024
Brand Magic, the Succession of Time, and the Portals of Perception The very nature of brands is entirely wrapped around people—“who built the brand, and for whom did they build it?” Otherwise, to GIRVIN’s parlance:“what’s the story, who’s telling it, who’s listening,... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts | Nov 19, 2021
Every day, as much as I can, I like to get out there. It’s a mix between terror and joy, fear and exhilaration, exultation and trepidation. Don’t you just love that moment when the fearsome rears up at you and then, rising up on the crest of that momentous inquietude,... Read More
by Tim Girvin | Concepts, Storytelling | Jul 14, 2021
EVERYONE HAS A CHALLENGING TIME. “WHAT DO YOU DO WITH THAT TIME?” How do you get through that? There are a couple of pathways for me. Reading is one— reading, a lot. Another is drawing—in two pathways of work; one: more as in a non-thinking fluency-based form of... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Oct 28, 2020
BRANDS ARE, IN ACTUALITY, WORLDS. THEY ARE WORLD VIEWS, THEY ARE PLACES AND ENVIRONMENTS, DIGITAL REALMS; THEY ARE SPARKS OF IMAGININGS; AND THEY ARE THE QUANTIFIED AND ACTUALIZED DREAMS OF FOUNDERS AND FOUNDRESSES. THEY ARE THE RISK AND COMMITMENT OF SWEAT: \LOVE,... Read More
