Search results for: brand-instinct/
by Tim Girvin | Concepts, Cool People, General | Mar 1, 2012
In every brand story, there is a layering of story that reveals the humanity of brand, in seeking out the art of experience. In working on the innovation of brand strategy, finding that which might not be seen — and that which can offer a compelling insight into... Read More
by Tim Girvin | Brands, Cool People, Human brands | Oct 29, 2010
EXPLORING HONOR, TRIBUTE, CARE IN THE MAKING OF BRANDS. Rethinking difference in the re-making of Apple principles. “Marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to have a chance for people... Read More
by Tim Girvin | Brands, Concepts | May 11, 2010
Exploring brands, the equine legacy, design story and materiality Working in Sweden, with a branding program with the luxury group Hästens I found exploring the history of the brand — which, in Swedish, means “Horses” — is intriguingly... Read More
by Tim Girvin | Brands, Concepts, Trends | May 10, 2010
Ben Affleck | Fight Hunger Feed America Feeding America as the warmest bridge to marketing resonance Working on the mission of supporting cause marketing for humanitarian brands presumes commitment — it starts with the extraordinary commitment of the founders,... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | Aug 11, 2009
Exploring the mapping of personality and brand in cultural change | Amazon+Zappos and the Endless(.com)…potential. Amazon CEO Jeff Bezos has a point of view — and his strategies, intriguingly, focus on one compelling degree of index. Community attention.... Read More
by Tim Girvin | Brands, Concepts | Jul 8, 2014
Studying the journey of brand, and those that gather around them. How close in are you? You say you know, but is that just you? Or others? I was working with a team in Texas, and we were talking about modeling brand relationships — how does a brand team synchronize... Read More
by Tim Girvin | Brands, Retail | Feb 18, 2011
Rockets, lubrication and the innovative force of personality in the leadership of John Barry WD-40. Personally, I love the scent. Nothing like jetfuel in the morning. Someone commented, “why is that you always are smelling things first?” This is a story... Read More
by Tim Girvin | Concepts, General | Feb 14, 2012
love me, do; and I will love you — and indeed — shall love:love All days. TO THE LOVE OF WORDS, THEIR MEANINGS AND MANNER, LOVE DOUGLAS HARPER Love daze. Any day should be about love. Love found, love newly discovered, long savored. It is the holding, the... Read More
by Tim Girvin | Concepts | Aug 8, 2009
Cloud mind: the metaphor of fluent vapor — the clouded allegory in the context of computing, burgeoning creative, a multiplicity of minds: amassed. “A person using cumular language would say that a universal negative is upset not only by predication of... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Dec 6, 2023
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a... Read More
