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by Tim Girvin | Concepts, Cool People | May 18, 2010
Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. I was relieved to hear that the bow tie is coming back. Somewhere around ten years back I’d moved past that detail — the suit, the oxford shirt, the bow tie. That was... Read More
by Tim Girvin | Artists, Concepts, Cool People | May 17, 2010
Cinematic alignment, storytelling and brand recreation “Breathless” regains its inhalation. Fifty years after the film’s release in France, Rialto Pictures has acquired the U.S. rights to a new 35 mm print of Jean-Luc Godard’s New Wave groundbreaker, which... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 12, 2010
The wave, the ripple, the droplet, the metaphor — exploring allegorical symbolism in brand and business strategy. The idea of water is a metaphor that has consistency to the notion of exploring how people connect with each other: touch, connectedness, stories... Read More
by Tim Girvin | Brands, Concepts | May 11, 2010
Exploring brands, the equine legacy, design story and materiality Working in Sweden, with a branding program with the luxury group Hästens I found exploring the history of the brand — which, in Swedish, means “Horses” — is intriguingly... Read More
by Tim Girvin | Concepts, Places, Scent | May 7, 2010
This blog reference comes from a request from Steve Heller — to write something about scent — about design — and creating and understanding experience. I was talking to him at a conference we were speaking at together — and he asked —... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Retail | Apr 30, 2010
Apple and Flash: Strategic notations Some notes from the man. As a persistent and tireless defender of all things Apple, and the early Girvin working collaborations and design connections with Mr. Jobs — Reed College and Lloyd Reynolds, the later iterations of... Read More
by Tim Girvin | Brands, Concepts, General | Apr 17, 2010
Exploring brand dissolution in Japan: heritage, brand storytelling and emotional resonance in community Working as a designer in Japan in the 80s, then the 90s, lead me to some extraordinary explorations, from the height of Japanese corporate design and the supremely... Read More
by Tim Girvin | Brands, Concepts, Cool People | Mar 28, 2010
Exploring identity and television brand design development. In the past, others have promulgated remarkable use of key-strokable, customized fonts, in the development of motion picture graphics. Friend Kyle Cooper, for one. The nature of type design can gather up the... Read More
by Tim Girvin | Concepts | Mar 27, 2010
Examining the concept of entrepreneurial spirit, persistence and the predatory obsession I’ve spent a lot of time, talking to colleagues in the field — designers, brand people, consultants, architects, engineers, bankers and financiers, real estate... Read More
by Tim Girvin | Concepts, Scent | Mar 22, 2010
Reaching into the soul of scent. The experience of studying scent is something that can go on for a lifetime. For me, it begins there — going back to the elemental memories of scents that simply struck a chord, early in my life, that taught the power of... Read More
