Search results for: message
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 29, 2016
The Question of Belief lies in its etymology, for to believe is to “be love.” Brands and love, in a foundational strategy, suggest and intertwinement of passion, enchantment and embracement. There is love and passion in the making and the makers of brands — and so... Read More
by Tim Girvin | Brands, Concepts, Trends | Oct 26, 2009
What if your brand is about a cause? What if your brand is humanity? What if your real messaging reach is love? This is an overview of Girvin’s strategic thinking about the nature of humanitarian and cause-related branding strategy and tactics. There have been a... Read More
by Tim Girvin | Concepts, Storytelling | Mar 13, 2018
A LEGACY AND LETTERFORM LANDMARK FOR RAINBOW MAGAZINE CALLIGRAPHY AS MAGIC When it comes up to it, the making of marks is an inherently magical proposition; that is: magic is definable as a insight and plane changer. It transforms perception and meaning in the... Read More
by Tim Girvin | Concepts, Storytelling | Jun 10, 2015
The Context of Message, Framing of Context and Visualization I look for signs that aren’t signs — in a conventional sense — they tell another deeper story, but sigils that signal a message that stand for the nature of a place. Cairns, ovoo, iwakura no mononoke,... Read More
by Tim Girvin | Concepts, Places, Storytelling | Sep 25, 2014
There is the sign, which is a way — a tool to explain process and direction, to instruct, to mark, to place: made. The Ace Hotel, Expressed Metal Plate But to the notion of place-making, how that sign is made, gesture or stone, or cut metal, wood can tell a layering... Read More
by Tim Girvin | Concepts, Storytelling | Apr 22, 2014
When you draw a letter, what happens? A drawing is a drawing out; draw a letter, the string of story unspools and it’s something more. A letter is a map, an anciently originated succession of markings, a thought cartography, a seared, scarred, scratched, penned,... Read More
by Tim Girvin | Cool People, Designers, Places | Oct 29, 2013
Small signs that tell a big story Environmental messages in place-making What if, when you came around the corner to a place in your office and there was a delicate message, reminding you of something, like: “Care”? “Do more, because you can.”... Read More
by Tim Girvin | Brands, Concepts | Dec 13, 2023
The Interplay of Ideas, Visuals, Tiering and the lnterlacement of Branded Conceptions You might know, when you contemplate the sensation of brand experience, it’s not one element alone that is memorable, it lies in the layering of tiered, experiential moments that, in... Read More
by Tim Girvin | Concepts, Places, Storytelling | Jun 25, 2013
Designing storytelling, in brand experience and place-journey-making. Earlier in my career, I was studying the concept of signage design in the setting of Imperial Roman culture. From the 500 — 1500 years, BCE, to roughly 400 ACE the idea of cutting important... Read More
by Tim Girvin | Brands, Concepts | Nov 4, 2009
Internet Advertising Winning Formulae Working as a strategist and designer in theatrical advertising and branding, there’s an approach that’s linked to sequence and revelation of motion picture content that’s showing some proven measure in... Read More
