Search results for: focus
by Tim Girvin | Brands, Concepts, Storytelling | Dec 27, 2021
MARKETING SPEAKS TO BRAND STORYTELLING, BUT THEREIN LIES THE SINGULAR FOCUS, THE REALM OF ATTENTION—AND FURTHER, THE INTENTION OF THE REACH. That comes down to the specificity of relevance and utility, the sound of the brand and its resonance to consumers, and... Read More
by Tim Girvin | BRAND MYSTICISM, Marketing 2.0, Storytelling | Feb 5, 2020
MAKE FAST THE FUTURE | HOW TO DEFINE CREATIVE DIRECTION FOR BRAND DEVELOPMENT | WRITE A CREATIVE BRIEF. LIGHT THAT FIRE: Could that be brief creativity? Unlikely? Or could creativity be defined—let alone contained—in a brief? What is a creative brief—and is there a... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Jun 14, 2017
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,... Read More
by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Nov 22, 2009
Girvin | Strategic Branding Research: Brand, personality, testing and global marketing initiatives What is the line that moves to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand to community? During the... Read More
by Tim Girvin | Brands, Storytelling | Feb 13, 2013
Look, listen, study — the poetry of the birds I am watching the birds, and listening to their calls. More so, I’m watching how they watch. Normally, that’s something that I do with people — watching how they look at things. How do people see?... Read More
by Tim Girvin | Artists, Concepts, Cool People, Interior Design, Places | Nov 28, 2012
The sense of place, design, imagination and spectacle. The seeing eye, touching place, designed inspiration of Robert Irwin Earlier in my life, I was on the COCA team that ideated bringing James Turrell to Seattle — decades before, “seeing the light... Read More
by Tim Girvin | Concepts, General, Storytelling | Sep 16, 2011
Energy, focus, attention, connection — what is the energy that’s set, on the context of driving forward; uncovering the new? That is personal. That’s brand. That is human; that’s enterprise. “energy is eternal delight” — it is... Read More
by Tim Girvin | Concepts, Storytelling, Trends | Jan 28, 2011
Girvin | Delano, Miami Beach, Fl. A meditation on the concepts of speed and pace — in the relationship with anyone, anywhere, anyplace. Do you find yourself hurrying past the conversation that you’re having? Are you looking ahead, in passage against where... Read More
by Tim Girvin | Cool People, Designers, Human brands, Interior Design, Retail, Trends | Sep 10, 2010
Jonathan Ive and Steve Jobs What’s the point of leading if you’re not in front? I was studying overviews on Steve Jobs, Apple strategy, some thinking about leadership and the reflection in consumer relationships and Apple marketing, but more particularly... Read More
