Search results for: metaphorical thinking
by Tim Girvin | Brands, Concepts, General | Jan 17, 2008
I spoke to the Luxury Marketing Council about the concept of truth — authenticity — in the context of branding. It was more than that. It was also about the nature of the story, as part of the character of brand expression. It’s never just the story... Read More
by Tim Girvin | Concepts, General, Retail | Jan 20, 2008
I’ve been working on this cover design for Wired. And it will be the kind of cover design that, in some manner of streetside merchandising, will literally leap to the street. Bold. Simple. When I first got the call to do this, it was from a friend, Margaret... Read More
by Tim Girvin | Artists, Cool People | Dec 2, 2007
I first met James Turrell in the 70s. Maybe early 80s. And back then, along with Jim Olson, Carol Fuller, and the COCA board, which was just a little group of us, we’d conceived the idea of bringing James Turrell to Seattle to do an installation. And that he... Read More
by Tim Girvin | Concepts, Places | Jan 27, 2014
Designing strategies for Movement, People Journeying Into, and Coming From, a Place I was walking a corridor, and it was like a dream — blood red, bathed in blood, a journeying into brilliant light. Except that it wasn’t a dream, but rather a walk in an... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, Storytelling | Aug 6, 2013
Designed Magic, Magic Designed. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. In a manner, thinking about illustration as a craft of communication... Read More
by Tim Girvin | Concepts, Storytelling | Jul 11, 2013
Design thinking deep metaphors When I was working as a brand / design strategist at Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned colleague there, Iain Douglas. We talked about, and worked on, the layering of ideas — of... Read More
by Tim Girvin | Brands, Storytelling | May 30, 2013
The Light of Brand, the Voice and the Tiering of Message Messaging and stair-stepping access in community Given the entirely human nature of brand, the enterprise of humanity, the idea of thinking about brand as a poetic expression, isn’t entirely without... Read More
by Tim Girvin | Concepts, Designers, Trends | Oct 10, 2012
I was thinking about that idea — the fluff of package — really, is there a meaningful story there [all those carefully conceived messages, do people really pay attention?] When we talk about epiphany, are people really looking? Studying? Reaching —... Read More
by Tim Girvin | Cool People, Designers, Marketing 2.0, Retail, Storytelling, Trends | Jul 23, 2012
Stephen Kenn > Manly men brands | designing for them — building brand + personal stories about them Embracing the masculine spirit, design, thinking, story and truth in offering. Thinking about a man, and designing for men — it’s a challenging... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Motion Pictures | Jul 3, 2012
Logos, fonts, custom alphabets and design strategies: from one sheet to main titles WORKING AS A DESIGNER IN THE THEATRICAL BRANDING Design / Strategy market, the “instinctually” founded process is pebbled with uncertainty and the foibles of a largely... Read More
