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by Tim Girvin | Concepts, Motion Pictures | Mar 10, 2010
The Character of the Alphabet and the Maze of Knowing, the Real and Uncertain. What’s real, anyway? And — to the question of “any way, which?” what is the right “reading”? There’s a mystery in the alphabet — one, ages... Read More
by Tim Girvin | Brands, Concepts | Feb 23, 2010
Girvin office lobby | Seattle Exploring the concept of Zen in the construct of branding In working with teams, on the implications of their brand, the process is inevitably collaborative. How can I, or Girvin, completely understand without comprehending where the... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Feb 23, 2010
Examining the concept of brand books — selling the story, the magazine, that brands own The idea of brands that publish their own books isn’t new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous “brand... Read More
by Tim Girvin | Concepts, Retail, Trends | Feb 21, 2010
© 2008 Sam Carter & Patrick Gunn Collections 1896 Ginger Beer Exploring restrained packaging design vocabularies in brand. We’ve been working on packaging, up north in Canada. And in exploring the idea of messaging, in the context of container expression... Read More
by Tim Girvin | Brands, Concepts, Cool People, Retail | Feb 18, 2010
Authentic brand simplicity: Frisbee, an American classic The Frisbee was one of those progressively personal, explored brand creations — enthrallments that went from basic object, a toy for a kid; elementary school student, and an obsession of flinging skills;... Read More
by Tim Girvin | Concepts, Cool People, Human brands | Feb 17, 2010
Steve Jobs, iPad and the persona of innovation. In the past, I’ve explored the idea of the human brand, a persona driven organization type that focuses on the character of central leadership in defining brand approaches to enterprise and marketing expression.... Read More
by Tim Girvin | Concepts, Scent | Feb 16, 2010
Paramount Studios Are you telling the truth – do you smell right? The smell and taste of things remain poised a long time . . . and bear unfaltering, in the tiny and almost impalpable drop of their essence, the vast structure of recollection. (Proust, 1913/1928,... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail | Jul 21, 2011
The context of designing places that are human, places that are not. In the principles of fast casual food / beverage design, a mid-priced, faster service experience proposition, the notion of the holistic character of guest presence has to do with a layering of... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Jun 20, 2009
Who do you trust? Facebook search engine results? Your friend’s a brand. Google has long been the apex of search mechanisms, beating out the rivals of Yahoo, and still, so too, emergent entity bing.com. But Google has its sights on the social space, such as... Read More
by Tim Girvin | Concepts, Trends | Sep 28, 2012
Could it be that FOMO is really tribal disconnection? Ever been proud that you didn’t know what was going on? Been happy that you had no clue about the newest big deal in your community? Pleased that you had no word on the hottest gossip? For some, the idea of... Read More