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Blog: I have a story to tell.

So — do I have to listen? The sentiments on the power of storytelling continue to emerge. Point is, who cares to listen? These days, dozens of friends, colleagues and client send along snippets to the power of the story, well told. The image above comes from our...

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Blog: Howard Schultz: The spin of the human brand, foundations and visioning, too far flung?

Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just...

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Blog: Qualia: Yves Klein International Blue, Beauty and States of Being. Examining sensation, perception, beauty and the story of the brand — human, color and otherwise

Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. When the experiencer comes to the sensing of color, even brand color, what is the grasp, the embracement of...

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