Search results for: fashion design strategies
by Tim Girvin | Concepts, Interior Design | Jul 5, 2011
When I think about an experience, it’s always a mix of complex impressions. I absorb. I like to sit and watch — people, interacting with place and content. Sameness is less memorable. In the quest to create perfected brand conditioning, sometimes that... Read More
by Tim Girvin | Brands, Retail | Jan 7, 2011
Aligning leadership, retail expression, innovation and brand identity: what’s happening with Starbucks? Lots of friends have been forwarding me comments and remarks on the transitions of the new mark design created internally at Starbucks for their new promise... Read More
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 1, 2021
DESIGN AND RISK EVERY DESIGN REACH IS A RISK, IT TAKES COURAGE TO ADVANCE FROM ASKING QUESTIONS AND LISTENING TO OFFERING SOLUTIONS. THE GAUNTLET THROWN TO THE WORK IS THAT—IN ANY JOURNEY—THERE IS RISK. You’re presuming that you—brand person, design researcher,... Read More
by Tim Girvin | Cool People, Motion Pictures, Storytelling | Sep 12, 2018
THE DESIGN OF THE SERPENT AND THE RAINBOW. Isn’t it so that there’s a pattern? As a person that’s been writing strategy and designing for just short of a half century, I get around. See things. I see into things as a designer and a professional; and I see things as a... Read More
by Tim Girvin | BRAND MYSTICISM | May 2, 2018
THE DESIGN OF TALISMANS, AMULETS AND THE PORTALS OF PERCEPTION What if there was an ancient theory about the nature of marking, that the making of marks had a powerful transformative character — a mark is a perceptual portal? One stroke, an idea is born, an energy... Read More
by Tim Girvin | Cool People, Motion Pictures | Oct 4, 2017
BLADERUNNER 2049 VISUALIZING *EXPERIENTIALITY: LOOKING FOR IRREGULARITY AND DISSOLUTION. In the world of humanity, the pattering of humankind, people jumbling, engaging in the places that people congregate, there is invariably messiness and chaos. In fractionalizing... Read More
by Tim Girvin | Concepts, Motion Pictures, Storytelling | May 31, 2016
Working from Scratch: Customized Type Face Design, Font Development and Motion Picture Design The presumption is — design by hand and the work is better. Is that right? In the study of aligning idea to shining, brand to epiphany, inspiration to magic — there is the... Read More
by Tim Girvin | Brands, Concepts | Feb 2, 2011
Testing and response, does the arcing circular form suggest greater accessibility? “I’m soft, touch me — more.” Curves: more human, more lovable? There’s a proposition (noted below) that the Asian populace relates more positively to curve... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Feb 14, 2010
Global brand erection: the next position(ing) Okay, so it’s Valentine’s Day — some levity, please. I do have a curiosity about the marketing of sex and the relations therein. It’s a tough challenge, a complicated demographic positioning, albeit... Read More
