House of Matriarch The Challenge Do you believe in magic? The House of Matriarch believes in the transcendent power of fragrance and its ability to connect us to the past, present, and future. GIRVIN was honored to be chosen to create a full brand around House of...
UNIONBAY To emotionally connect with its current audience, Unionbay underwent a brand metamorphosis and renewal. The GIRVIN team led the transformation that superseded the usual pursuit of merely changing a thematic look and delved deeper by exploring the emotional...
Sally BeautyVenique Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies, offering products for hair, skin, and nails through professional lines as well as an extensive selection of proprietary merchandise....
Bloomingdale’s Celebrate To create a concept of global “celebration” for a multi-story campaign development is the beginning challenge, it’s another to develop the conceptions for how it might look. This is always done in collaborative stages, between design,...
SHISEIDO The Challenge A time-honored brand looks towards the youngest GIRVIN has been associated with a variety of design programs for Shiseido in Tokyo and New York. One of their preliminary launches, for the children and baby care retail environment was Angel Dew....
Naturo Medica The Challenge A natural connection Three remarkable visionaries, upon graduation from Bastyr University, discovered that they shared a similar vision of what the future of healthcare should be. Together, they created a merger between Eastern and Western...
Oh Baby Lingerie The Challenge It’s Your Baby GIRVIN’s team partnered in a brand refreshment assignment to retain some core brand elements and refurbish all brand attributes in support of every touchpoint for the Oh Baby brand. This included a logo refresh with...
DAX Hair Care The Challenge DAXimizing a 65 Year-Old Brand Identity DAX Hair Care is a longstanding, trusted brand for consumers with natural hair around the globe. Over time, their hair care product formulations evolved into being sought after by people of all...
SANZI BEAUTY The Challenge A quest for inner potential The leadership of Sanzi was looking for a refreshed brand cohesion—a more dramatic statement on shelf—and enlisted the creative team at GIRVIN’s NYC office in the effort. The Solution Tapping into the power of...
Karina Skin Care System The Challenge A lovely legacy Mirela Marinescu, renowned esthetician and Karina founder, named the company for her daughter. This mother-daughter duo now work together to create a brand that inspires women to create good skincare habits,...
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