Search results for: LUXURY
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Feb 23, 2010
Examining the concept of brand books — selling the story, the magazine, that brands own The idea of brands that publish their own books isn’t new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous “brand... Read More
by Tim Girvin | Brands, Cool People, Human brands | Feb 12, 2010
Observing the passage of the brand, as fire, in the spirit of Alexander Lee McQueen This is the another in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. When I heard of the passage of... Read More
by Tim Girvin | Artists, Cool People, Designers, Storytelling | Jan 30, 2010
A series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. I’ve swung in and out of Vogue, with minimal amounts of work to do — precisely from a professional standpoint — with the... Read More
by Tim Girvin | General | Jan 6, 2010
The opening ceremony in Dubai, January 4, 2010. REUTERS/Ana Marin A building that is a brand: Dubai In the concatenation of buildings that range along the spine of Dubai’s central superhighway corridors, there is one that is just off the main thoroughfare that... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Nov 9, 2009
Exploring the challenge of branding, focused market relevance and brand storytelling. Some time back, I was asked by a Creative Director at a major food producing organization, to create a brand shift that would take the riskiest flagship brand to a place of renewed... Read More
by Tim Girvin | Brands, Retail | Oct 23, 2009
Image from TechFlash Taking pictures of Microsoft’s opening retail with iPhones. Sometime back, a friend of mine offered to introduce me to the new leader of Microsoft retail. I won’t mention either name, since it’s pointless now — I never... Read More
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and... Read More
by Tim Girvin | Brands, Concepts | Aug 4, 2009
What is the brand of place? I’ve thought, long and hard, about the idea of brand in place. Moreso, the concept of the contained generosity, in sharing, and the nature of the host, the hostess, in creating a place of content — made; that is: if... Read More
by Tim Girvin | Concepts, Marketing 2.0, Retail, Trends | May 26, 2009
Marketing sex, retail and the recession There’s been a dire downturn, underlining the bleakly obvious. And it’s been down for everyone — everything — everywhere. All markets — and each of us — everyone’s been affected,... Read More
by Tim Girvin | Brands, Concepts, Cool People, Scent, Storytelling | Mar 1, 2009
Form language and brandstory: Coco Chanel There are living icons, human brands, and there are others, that create that character after their passing. Gabrielle Chanel is someone that I should write about, considering the concept of the human brand. But not now. What... Read More
