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by Tim Girvin | Concepts, Interior Design, Retail | Oct 17, 2010
Redesigning connections to community, experience design and retail food service “This incredible new store design represents our ongoing commitment and leadership in global store design and offers a new experience to the Capitol Hill neighborhood. You will have... Read More
by Tim Girvin | Artists, Cool People, Human brands, Storytelling | Sep 25, 2010
When We Are Mammoths: ARTPRIZE, Grand Rapids, exploring art brands, strategy and evolutionary storytelling Over time, we’ve explored the concept of the artist brand — the human brand that exemplifies the reach to actualized storytelling and organized... Read More
by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling, Trends | Sep 14, 2010
Seeing better, the sharp-eyed, or the old ones of the forest? What’s the patterning? Ravens, eyes, Tom Ford and now Dermalogica? Just a note, but what’s the thread of the archetype — Tom Ford eyewear and now eye recovery, with Dermalogica? More to... Read More
by Tim Girvin | Cool People, Designers, Human brands, Interior Design, Retail, Trends | Sep 10, 2010
Jonathan Ive and Steve Jobs What’s the point of leading if you’re not in front? I was studying overviews on Steve Jobs, Apple strategy, some thinking about leadership and the reflection in consumer relationships and Apple marketing, but more particularly... Read More
by Tim Girvin | Concepts | Aug 25, 2010
Seeking beauty, active focus, and contemplative strategy in remote locations: working someplace other than where you’re supposed to be. Found in the dirt, as a reminder of something special, recalled in a remote place of work. I’ve thought about —... Read More
by Tim Girvin | Concepts, Cool People | Aug 23, 2010
Designing things to be altered by fire. Girvin Smoke principles, brands and the waft of fire. Firebrands. I’ve been thinking about fire and smoke a lot these days, as you might’ve noticed. But like the proverbial A persona, I can’t relinquish the... Read More
by Tim Girvin | Concepts, Storytelling | Aug 13, 2010
DRIVING, AND SHOOTING, IN A JOURNEY OF 4 HOURS. SPONTANEITY AND IMAGERY. I SPEND A LOT OF TIME LOOKING AT PHOTOGRAPHY — AND I WRITE ABOUT IT, DESIGN AROUND IT, SHOOT IT. AND I PACKAGE AND DESIGN OTHER PHOTOGRAPHER’S WORK. DOING THAT, GIVES ONE A RESPECT... Read More
by Tim Girvin | Concepts, Marketing 2.0, Storytelling, Trends | Aug 11, 2010
Wi-Fi ubiquity: Starbucks + new digital content. What if Starbucks created its own content for Wi-Fi users? Who cares? Concepts of wi-fi contrary concepts in New Dehli, India (Photo by Girvin, story) I say: no thanks. For years (going back a decade) the Cingular,... Read More
by Tim Girvin | Brands, Concepts, Human brands | Aug 9, 2010
Brand, story, positioning and strategy, what’s working here? I was struck by Steve Ballmer’s presentation of the Slate technology at the Microsoft WWDC and the profound difference in positioning that the two brands represent — and by two, you know... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places | Aug 2, 2010
ACE HOTEL | NYC: MARTIAL DESIGN BRAND STRATEGIES – Story, visuals, environmental graphics, tactical executions. Military graphic for a hotel (just blocks from GIRVIN | NYC.) And coincidentally, ACE began in Seattle (just blocks away from GIRVIN | Seattle.) Good... Read More
