Search results for: social media
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Jul 21, 2016
BRANDQUEST® INNOVATIONS AND NEW BRAND DEVELOPMENT Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise... Read More
by Tim Girvin | Concepts, Uncategorized | May 10, 2016
The Quest for the Hidden, the Secret and the Occult In the journey — for each of us — we might find a certain fascination with that which isn’t allowed, that which is hidden, forbidden, the dark. Fascination speaks, in its history, to fire and spellbinding,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 19, 2010
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2009
Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise internationally, working on the edge of innovation,... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Trends | Aug 28, 2015
Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. It’s good to hear that the bow tie is coming back. Somewhere around ten years back I’d moved past that detail — the suit, the oxford shirt, the bow tie. That was a legacy fashion... Read More
by Tim Girvin | Concepts, Storytelling | Mar 26, 2015
The Art of Spacing In. In the frenzy of our present experience, we all struggle with the ever-unrelenting issue of connectivity. We need to be connected to everything, all the time. There is a phrase in the context of social and hybrid community management known as... Read More
by Tim Girvin | Concepts | Sep 12, 2008
What good is my community — and what communion is there, for me? I was thinking about the idea of goodness — and the notion of human brand — what are we doing that’s good for people? And in doing our work as strategists, designers, marketers... Read More
by Tim Girvin | Brands, Cool People, General, Retail, Storytelling | Mar 4, 2008
Martin Lindstrom 3.4.08 Human branding, the brand: human. If ever there was a person that had created a brand presence around his very embodiment, it would surely have to be Martin Lindstrom. Still, given the experience — and the expertise — of his global... Read More
by Tim Girvin | Cool People, General | Nov 7, 2007
http://www.newyorksocialdiary.com/social-diary/2007/saluting-tom-cruise I’m not sure how I’d connected with your Diary — but somehow I got linked in, some years back. Your little piece on Tom Cruise was happily familiar — and while... Read More
by Tim Girvin | Concepts | Dec 14, 2012
Doing goodness. Surely, some do. Sometimes the celebration of goodness would seem the higher calling, in the flurry of the unrelenting challenges we face. Video, here. From our friends at PSFK: In the words of Fernando Semenzato, SVP of Content for FOX International... Read More
