Search results for: bespoke craft
by Tim Girvin | Brands, Concepts, Storytelling | Jun 4, 2013
The Stroke of the Idea, in Sound, Found. When I was in Seoul, looking at, and working on Korean retail design, I stopped and watched a street calligrapher, who was writing phrases on newspaper. In the midst of the noise and flurry of the streetscape, I stood and... Read More
by Tim Girvin | Concepts, Storytelling | Apr 26, 2013
Drawing People [in] with Flowers, the Flow of Story in the Craft of Rendering Ideas In my beginnings, I drew flowers — and sold them as art pieces and gifts; then, at Christmas, I did groupings of flowers, silkscreened and signed in limited editions of... Read More
by Tim Girvin | Brands, Concepts | Apr 3, 2013
And the implications to brand, strategy and the target It’s been noted that, with the avid consumption and viewership of everything Jennifer Lawrence, the “Hunger Games” and Jeremy Renner’s rendering of “The Avengers” Hawkeye as a... Read More
by Tim Girvin | Concepts, Places | Mar 29, 2013
Menu design as a core element of legend-making in crafting food & beverage experiences A friend sent these along to me, and I’m not sure where they came from, what collection. Apologetic for not defining their provenance. But it reminded me of another... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Feb 19, 2013
The Metaphor of the Deeper Storytelling in Brand, the Undercurrent of Persona; the Dodge Farmer Ad, Super Bowl The bigger allegories in archetypal positioning. Imagery, shown [above and below] from the Dodge Super Bowl ad. On Tuesday February 5th, I gave a talk on... Read More
by Tim Girvin | Brands, Motion Pictures | Feb 11, 2013
Design studies for the LOTR and Peter Jackson The process of film identity and brand development is intensely competitive, there are a series of talents, team and agencies whose sole enterprises are focused 100% of the time on theatrical advertising — for an... Read More
by Tim Girvin | Brands, Storytelling | Feb 13, 2013
Look, listen, study — the poetry of the birds I am watching the birds, and listening to their calls. More so, I’m watching how they watch. Normally, that’s something that I do with people — watching how they look at things. How do people see?... Read More
by Tim Girvin | Concepts, Trends | Feb 4, 2013
THE IMPLICATIONS OF THE SIMPLEST PRODUCT DESIGN AND ITS VARIATIONS TO UTILITY. In the spirit of exploring the hand made, old-tech and the utility of the obvious solution — from clothespins to pencils, I was talking to two people on two different bents. Girvin... Read More
by Tim Girvin | Brands, Cool People, Human brands, Marketing 2.0, Retail, Storytelling | Oct 24, 2012
The Mulleavy spirit At Girvin, we’ve been following, writing about, the Mulleavy sisters for a couple of years. We’ve also studied, and written about Starbucks. Even Howard knows about our blogs. What is compelling about the sisters Mulleavy is the wild... Read More
by Tim Girvin | Brands, Cool People, Designers, Retail, Storytelling | Sep 13, 2012
I was thinking about the bridge between shelf presence, art and content. Earlier in my life, I made a connection with a collective of people that related — gathered round — the work, the inspirations, of a man named Ben Shahn. Mr. Shahn was very famous,... Read More
