fbpx

BRANDSHINE

SURPRISE: BRAND TRANSITIONING, SPECTACLE AT SHELF AND EPIPHANIC REDISCOVERY ––––––––––––– We were talking to a team of people about “epiphany at shelf.” Goes like: “there’s a product that I know. It’s familiar—I’ve heard something about it, I’ve seen some...

MEDITATIONS ON BLUE

Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. THE SENSING OF COLOR. PANTONE’S BLUE 2020. “May all that emerges from me be beautiful.” Y V E S  K L E I N I...

THE JOURNEY OF THE FONT | BESPOKE TYPOGRAPHIC DESIGN

DESIGNING THE ALPHABET AS A TOOL OF BRAND EXPRESSION IMAGE: GIRVIN for Bloomingdale’s | digitally-incised dimensional ornamental star alphabets in 12 languages –––––– What about typography— what it looks like, the form of language, visualized? What about this...

THE HAIKU OF SCOTT OKI

DESIGNING BOOKS AROUND THE CONTEMPLATION OF THE MOMENTARY It’s been said that haiku are the quintessentially delicate framings of momentary meditations on instances of fleeting revelations, tripartite in two ways: three meditations, as well as kigo (Japanese,...

WOWNESS AND THE STATE OF WONDER

THE BRANDQUEST® FOR AMAZEMENT Isn’t it so that we’re all looking for wonderment—that state of surprise and amazement? I was talking to my father about my work—“why are you still doing it?” He retired one year before the age that I am now. I told him that “I’m looking...