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by GirvinIT | Cool People, Designers, Interior Design, Places, Storytelling | Aug 18, 2022
IN THE HISTORY OF A PRACTICE THAT HAS OPERATED CONTINUOUSLY FOR NEARLY 50 YEARS—SINCE OUR FOUNDING IN 1976—THERE MUST HAVE BEEN A LOT OF DIFFERENT STUDIOS, RIGHT? YES, MANY. AND MANY MOVES. That comes out to the following sequence, setting workplaces @ The Evergreen... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Places | Jul 13, 2022
THE ORDER OF PATHWAYS AND THE TOUCH OF THE MEMORABLE M A K E A M A Z E M E N T. As brand designers—as with any part of human creativity, “a making” or the construction of a visible object, the made art or the scribed breath of a poem—the point would be to answer this... Read More
by Tim Girvin | Artists, Brands, Concepts, Marketing 2.0, Trends | Mar 4, 2022
MEDITATIONS ON THE SHAPE OF CONTENT In the moment of inspiration, everyone “thinks” something and converts this to some framing of expression. Could be handwritten, a journal entry, a sketched missive, drawn on an iPad or typed out. It’s the shaping of content that... Read More
by Tim Girvin | Concepts, Places, Trends | Feb 10, 2022
MEDITATIONS ON REMOTE WORK. THE SEARCH FOR MEANINGFUL BEAUTY, THE QUEST FOR ACTIVE FOCUS IN ATTENTION AND THE CONTEMPLATIVE STRATEGY OF WORKING IN REMOTE LOCATIONS—SO-CALLED: WORKING SOMEPLACE YOU’RE NOT SUPPOSED TO BE. An old scrap of handmade paper, hanging in a... Read More
by Tim Girvin | BRAND MYSTICISM, Designers, Places, Retail, Storytelling | Oct 27, 2021
When you think about a place— what aspects are the most memorable? From my view: patterns, there are patterns that intertwine in the experience of a place that become distinctly memorable. That can speak to unique uses of materials—as in the gnarly grizzle of the... Read More
by Tim Girvin | Brands, Storytelling | Jun 15, 2021
SOMETIMES YOU GO BACKWARDS IN TIME TO GO FORWARDS TO THE FUTURE. AND THE SYMBOLISM OF THE INTERLOCKING CHAIN OF MANY STORIES FORMS THE TRAIL OF A TALE, A NARRATIVE THREAD—WHICH COULD BE FROM THE PAST, WHICH COMES TO THE PRESENT, WOVEN IN THE INTERLINKED... Read More
by Tim Girvin | Brands, Marketing 2.0 | Mar 27, 2024
You can always think poetically—”there’s a poem somewhere in this work.” There’s an allegory inside this brand—it’s the tiny enterprise, climbing the massive mountain towards a new vista—a new view to the world, and the community of their offering. There’s no... Read More
by Tim Girvin | Motion Pictures, Storytelling | Apr 30, 2021
I will not be pushed, filed, stamped, indexed, briefed, debriefed or numbered. My life is my own. I resign. —NUMBER 6 I introduced a friend of mine to Patrick McGoohan’s “The Prisoner,” a series that he conceived, starred in and produced for a limited run in the 60s.... Read More
by Tim Girvin | Brands, Concepts, Places | Feb 10, 2021
The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look... Read More
