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Project: butter London

Butter London The Challenge Turning chaos into a choir ButterLondon was an expressive, personality-driven brand with founding leadership in NY, London and Seattle. With the integration of new leadership and brand talent, there was a diversity of viewpoints, brand...

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Project: Fungi Perfecti

Fungi Perfecti The Challenge Chasing the vast mycelium For decades, Paul Stamets has been renowned as a passionate believer in the power of fungi not only for both human health and and ecosystems planet-wide. As an avid scientific researcher, author, natural forager...

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Project: Anthony’s Restaurants

ANTHONY’S RESTAURANTS The Challenge Expanding the vision Starting from humble beginnings, this Pacific Northwest family of restaurants began as a single steak and lobster restaurant in Bellevue, Washington, created by founder Budd Gould. Soon after, a waterfront...

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Blog: The Layering of Personality

Writing out the Telling of Brand Character When you meet someone — impressions emerge, tellings happen, characterizations frame themselves. I’ve always believed in the idea of listening, and writing it out. When I ask a question I’m looking for an...

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