Search results for: brand belief
by Tim Girvin | Brands, Concepts, Cool People | Sep 18, 2009
The Duke Study on brand, imagination and the impression of self. It’s been pointed out that seeing Apple’s cool logo makes you feel more creative and smarter. And it’s not only about that — how you feel — but how you act. That’s an... Read More
by Tim Girvin | Cool People, Motion Pictures, Storytelling | Aug 1, 2018
THE STRATEGY OF DESIGNING MOTION PICTURE BRANDING. THERE’S A PATTERN LANGUAGE, WHICH IS SENSUALLY INTERMINGLED. IT IS DESIGN, PLACE-MAKING, CHARACTERIZATIONS, CINEMATIC STYLE, SOUND DESIGN, MUSIC. ALL ARE PART OF THE TELLING. To that telling: how is it that the... Read More
by Tim Girvin | Brands, General, Interior Design, Retail | May 6, 2011
Building retail strategies founded on constant change: innovation shop design and merchandising evolutions Blackbird Ballard (Girvin) The wanderer: micro stores, layered storytelling, authentic brands, Nicole Miller | Blackbird [Ballard] and others Brand legend... Read More
by Tim Girvin | Brands, Concepts | Jan 2, 2010
Visioning mission, promise, proposal, proposition and the inculcation of values, notations on design thinking and strategic attention. “Vision can be written, it’s scribing a dream; it’s a designed evocation — a voicing. Mission is that act... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Retail, Storytelling | May 31, 2023
Yesterday, NYC, I had a meeting with a friend, client and global consultant to shopping and retail design trends. She and I worked together on her brand, client relationships, and have spoken together in panels for various summits around the US as well as France.... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 7, 2021
THE ALLEGORY OF THE CAVE AS A BRAND EXPLORATION THERE IS A STORYTELLING IN CAVES: HOW OLD THEY ARE, THE RIVERS RUNNING THROUGH THEM, THE JOURNEY THAT THE BRAND JOURNEYER TAKES, GETTING SOMEWHERE—INTO THE DARK, DISCOVERING SELF AND THEN OUT INTO THE LIGHT. AS WE GO... Read More
by Tim Girvin | Concepts, Interior Design, Places, Retail | Feb 3, 2021
PURPOSEFUL EXPERIENCE DESIGN STRATEGIES, COUPLED WITH INTENTIONALITY. WHEN THERE’S NO PLACE TO GO, WHAT IS THE EXPERIENCE? AMBITIONS IN DESTINATION | RESTAURANT DESIGN STRATEGIES Now’s the time for many that experiences are home bound and under locked-down scenarios,... Read More
by Tim Girvin | BRAND MYSTICISM, Incubation, Storytelling | Dec 16, 2020
BRAND OBSERVATIONS, PARTICIPATION IN WATCHFULNESS. In the past, in my observations of brand experiencers, it has been a long journey—and a string of compelling notations of learnings about people and how they relate to brands. I think back to my beginnings, working on... Read More
by Tim Girvin | Brands, Concepts, Retail | Aug 4, 2016
Start-up Brand Lessons from Steve Jobs, the Wachowski Brothers and Stan Lee. By Tim Girvin — with Social Media commentaries and recommendations by Fletcher Helle When there is a lesson to be learned, listening makes for the best course of cumulative action. Learn and... Read More
