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by Tim Girvin | Brands, Human brands, Storytelling | Jun 28, 2010
I can remember when my daughter Madeleine, during the 1980’s, first encountered our first Macintosh computer. Just like that — the above. Interface, holistically, can be enrapturing. It’s becoming hard not to write about Apple. The love of the brand... Read More
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Jun 23, 2010
Photo by Dawn Clark Planning | Home is Where the Heart is Some time back, several years ago, I was talking with a friend of mine about the concepts of synaesthesia and brand — looking for ways to merge the context of brand experience to move guests into a more... Read More
by Tim Girvin | Concepts | Jun 21, 2010
Notes on signing, wayfinding, alphabets and recognition. When you are lost, where do you go, what do you do? You can, metaphorically, look for a sign. That might help. Or you can look at a map. They are the same thing. A sign is a map. A map is, in fact, a grouping of... Read More
by Tim Girvin | Artists, Cool People, Places | Jun 21, 2010
Working in NYC | Four explorations in 24 hours During a run at TED, there was an architect that I’d always been curious about — a woman whose work ranges far beyond the competent; she’s a thinker, a strategist of place, the visionary practitioner of... Read More
by Tim Girvin | Artists, Concepts, Places | Jun 18, 2010
Working in NYC | Four explorations in 24 hours The second tour was a run, the following morning, out of the city to a place in Mountainville, upstate NY, a long-running gathering of a family tradition in building a sculpture reserve. “People ask how Ted Ogden... Read More
by Tim Girvin | Concepts, Cool People, Places | Jun 19, 2010
Working in NYC | Four explorations in 24 hours I was getting tired, the long drive out to Mountainville, and the long(er) drive back to the city. Handy Magellan in car navigation was helpful, making our way back to the Bronx, still: traffic snarled. In fact, I... Read More
by Tim Girvin | Concepts, Storytelling | Jun 15, 2010
Tim Girvin + Jonathan Girvin. The Met Roof | Cantor Garden (Photo by Dawn Clark) Working in NYC | Four explorations in 24 hours. In any trip, anywhere, the idea of a break — even packed-in on a tight agenda, can be meaningful — it’s an expansion on... Read More
by Tim Girvin | Artists, Human brands, Interior Design | Jun 7, 2010
Pierre Chareau’s Maison de Verre Considering a design inspiration based on mid-20th century industrial aesthetic In studying the design ethos of Starbucks retail design, I came into learning more about their strategy in a series of meetings working with another... Read More
by Tim Girvin | Brands, Concepts | Jun 7, 2010
Technology, attunement to content, the iPad and new modeling of computing place. I started writing this missive a couple of weeks back, and it would appear to becoming a reference of increasing topicality. Even today, a detailed overview of the challenges of an... Read More
by Tim Girvin | Brands, Cool People, Luxury | Jun 1, 2010
Ermenegildo Zegna’s Vellus Aureum Luxury strategies and authentic truth. Making things by hand is a disappearing legacy. And even to the concept of the most luxurious, the idea of an object being completely handmade is a vanishing tradition. The concept of... Read More