Search results for: retail
by Tim Girvin | Brands, Cool People, Human brands, Marketing 2.0, Retail, Storytelling | Oct 24, 2012
The Mulleavy spirit At Girvin, we’ve been following, writing about, the Mulleavy sisters for a couple of years. We’ve also studied, and written about Starbucks. Even Howard knows about our blogs. What is compelling about the sisters Mulleavy is the wild... Read More
by Tim Girvin | Places, Retail | Oct 12, 2012
Matto: A New mix in Shanghai Pizza, made eclectic — divergent materiality and message Matto Bar & Pizzeria: Imagery from Matto | Press section TSG | QUEEN ANNE STUDIOS ….. G I R V I N | RETELLING RETAIL DESIGNING THE STRATEGY OF SELLING : BRAND STORYTELLING... Read More
by Tim Girvin | Cool People, Human brands, Retail | Aug 21, 2012
How did that happen? Love, love, love. The best brands in the world move past the nature of conventional commerce relationships, it’s far beyond mere exchange of cash and product; it’s emotional and exhilarated — they are, like other love brands,... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Jul 27, 2012
T H E S T O R Y O F C H R I S P F E I F E R — A M A N A N D A D R E A M AND FRANK’S REDHOT! What if you had a dream — the perfect new beverage composite — a packaged innovation? How would you make it so? Happily... Read More
by Tim Girvin | Concepts, General, Places, Retail, Storytelling | May 21, 2012
Atelier Mecanic Crank, or Drink up? At Atelier Mechanic, there’s not much about this concept that’s actually “mechanical” — it’s more to artful and highly personalized assembly — a gallery of the personal experience. Soul... Read More
by Tim Girvin | Concepts, Places, Retail | Dec 7, 2011
QUICK SERVE ACCELERATION FOR INTERNATIONAL FOOD & BEVERAGE Spending time working and traveling in Europe, it’s invariable that there would be new insights that might be still unseen in stateside venues. As the food experience in quick serve restaurants... Read More
by Tim Girvin | Concepts, Retail, Storytelling | Dec 5, 2011
Could the connectedness of one person to another, the perception of placement be — vibration? What is the vibe of this place? What is the vibe of you? What is the vibe of brand? It’s possible that everything circulates, pulses, surges on the nature of vibe... Read More
by Tim Girvin | Brands, Designers, Interior Design, Places, Retail, Storytelling, Trends | Jul 19, 2011
Sometimes, in our attempts to process and organize, we forget the beauty of the chaotic milieu — where things aren’t really as nicely laid out as we might have imagined. Projects seem to drift off into a differing continuum — there are challenges in... Read More
by Tim Girvin | Concepts, Interior Design | Jul 5, 2011
When I think about an experience, it’s always a mix of complex impressions. I absorb. I like to sit and watch — people, interacting with place and content. Sameness is less memorable. In the quest to create perfected brand conditioning, sometimes that... Read More
by Tim Girvin | Brands, Storytelling | Jun 10, 2011
THE EXAMINATION OF SENSE: BRAND SOUL, VISUALIZATIONS, INSPIRATIONS There are characters in Japanese aesthetics that most people know — to the concept of objects that are beautifully aged, the character implicit in use, authentic decay, honored “wearing out,”... Read More
