Search results for: LUXURY
by Tim Girvin | Concepts, General | Feb 14, 2012
love me, do; and I will love you — and indeed — shall love:love All days. TO THE LOVE OF WORDS, THEIR MEANINGS AND MANNER, LOVE DOUGLAS HARPER Love daze. Any day should be about love. Love found, love newly discovered, long savored. It is the holding, the... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Scent | Jan 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If there’s a scent – a... Read More
by Tim Girvin | Brands, Concepts, Retail | Dec 20, 2011
Bergdorf Goodman designing the street — where legendary windows own the sidewalks. I reached to former CEO, Dawn Mello — the retail legend, a friend in NYC. And my other “Dawn” pal. Dawn is a rare breed — a kind of perfected myth of... Read More
by Tim Girvin | Concepts, Cool People, Scent | Dec 2, 2011
IN THE SHADOW OF THE WIND, SCENT EVOKED, PERFUME DESIGNED ON THE BREEZE OF CONSCIOUSNESS IN THE BOOK, The Shadow of the Wind, written by Carlos Ruiz Zafón, there is a story, wrapped a story, hidden in a story — a book, among many books, hidden in a mythical... Read More
by Tim Girvin | Concepts, Scent | Nov 30, 2011
ROUGH TRADE #3 The Perfume of Refuse, Decomposition and Excrement (The third of three essays on unusual scent strategies) In the beginnings of Das Parfum, authored by Patrick Süskind, there is a grouping of expressions that I’d first read in the original German.... Read More
by Tim Girvin | Concepts, Scent | Nov 3, 2011
Exploring the Place of Masculine Fume: the Mind, the Memory, the Mystery of Maleness. There are those that might propose that any man being preoccupied with the idea of scent is a fool. What comes to mind is the self-styled buck that gets on the elevator wafting a... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Oct 4, 2011
Stories, myths, legends, tales — the link to humanity If there’s a story about a person, which might be a legacy, a family, a product — a brand — who’s telling it, and who cares? There are chains, coils, rings that sync and bridge the... Read More
by Tim Girvin | Cool People, General, Human brands, Luxury, Scent | Sep 9, 2011
What is the nature of the perfected marvel, in scent? Really — you smell marvelous? I got a note from Barneys New York. It was really about Byredo — I’d made some notes about them earlier. Y O U S M E L L M A R V E L ? Ben Gorham’s drawn up... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, Human brands, Interior Design, Luxury, Places, Retail, Storytelling, Trends | Sep 1, 2011
WORKING IN PARIS, I’VE BEEN STRUCK BY THE CHARISMA OF PARISIAN RETAIL DESIGN, STORY, PASSION. THERE IS A SENSE OF LIVELY EXPERIENCE IN EXPERIMENT. EXPERIMENTAL EXPERIENCE — how can you build a retail concept that might be simply built in a place, and... Read More
by Tim Girvin | Brands | Jul 25, 2011
Workers at a fake Apple store with an iPad tablet in Kunming, Yunnan province, on Friday. Wong Campion / Reuters The Soul of the Brand Material In the emerging wild east of China, the idea of counterfeiting continues as the savaging of anything and everything... Read More
