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by Tim Girvin | Brands, Concepts, Luxury, Trends | Aug 15, 2010
LOGO DESIGNERS OUT OF BUSINESS? EXPLORING THE NEW TREND, LOGO-LESS MERCHANDISE? DOES THAT MEAN BRANDERS ARE OUT OF BUSINESS? HARDLY SO, UNLESS THE PREMISE OF BRANDING IS DESIGNING LOGOS. But there’s more. Off and on, over the years, the idea of logo on, logo... Read More
by Tim Girvin | Concepts, Storytelling | Aug 13, 2010
DRIVING, AND SHOOTING, IN A JOURNEY OF 4 HOURS. SPONTANEITY AND IMAGERY. I SPEND A LOT OF TIME LOOKING AT PHOTOGRAPHY — AND I WRITE ABOUT IT, DESIGN AROUND IT, SHOOT IT. AND I PACKAGE AND DESIGN OTHER PHOTOGRAPHER’S WORK. DOING THAT, GIVES ONE A RESPECT... Read More
by Tim Girvin | Concepts, Marketing 2.0, Storytelling, Trends | Aug 11, 2010
Wi-Fi ubiquity: Starbucks + new digital content. What if Starbucks created its own content for Wi-Fi users? Who cares? Concepts of wi-fi contrary concepts in New Dehli, India (Photo by Girvin, story) I say: no thanks. For years (going back a decade) the Cingular,... Read More
by Tim Girvin | Brands, Concepts, Human brands | Aug 9, 2010
Brand, story, positioning and strategy, what’s working here? I was struck by Steve Ballmer’s presentation of the Slate technology at the Microsoft WWDC and the profound difference in positioning that the two brands represent — and by two, you know... Read More
by Tim Girvin | Concepts, General | Aug 6, 2010
ALPHABETICA | THE STROKES OF THE ALPHABET STROKES, FINISHES, GESTURES, DETAILS — ON THE SERIES OF THE RIGHTFUL MOVES. Teaching calligraphy: the craft of the letter at Girvin. A broadside from 1975, still used in the calligraphy classes at Girvin There’s a... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Trends | Aug 4, 2010
The concept of the haul — get out there, shop, and video the story about what you’ve bought. If I was doing a haul video, it would have to be in a bookstore. I was thinking about how this might apply to me, what would I do – if I was doing a haul... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places | Aug 2, 2010
ACE HOTEL | NYC: MARTIAL DESIGN BRAND STRATEGIES – Story, visuals, environmental graphics, tactical executions. Military graphic for a hotel (just blocks from GIRVIN | NYC.) And coincidentally, ACE began in Seattle (just blocks away from GIRVIN | Seattle.) Good... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jul 30, 2010
The Heart of the Human Brand: Design, Imagination and Beauty. Notes on the point of the work: urge, passion, craft, the hand-made brand — a conference presentation in Portland. THE NEW WORLD OF DESIGN: what is the nature of personal reflection in branding? If... Read More
by Tim Girvin | Cool People, Designers, Storytelling | Jul 28, 2010
What happened with Michelle Obama, the Smithsonian Cooper-Hewitt National Design Awards and MAC Cosmetics? Sometime back, I’d sent a note to Kate + Laura, each with a painting on bark gathered from the high hills of Kaua’i, and a story to tell — that... Read More
by Tim Girvin | Artists, Concepts, Cool People, General, Places | Jul 20, 2010
EXPERIENCE NOMAD: EVENT HORIZON | I WAS THINKING ABOUT ANTONY GORMLEY’S INSTALLATIONS. AND THE FIGURE IN SURVEILLANCE. I was thinking about the watcher, the sentinel. And the sentient. In NYC, we live — Girvin’s offices, are — in the... Read More