Search results for: retail
by Tim Girvin | Brands, Concepts, Storytelling | Oct 20, 2008
I’ve been looking for truth. I’m looking for truth in my self — what do I do, in practicing what I tell, preach, to others. And telling the truth in the reign of the firm — what we do, what we offer, and how we go about doing it, in finding the... Read More
by Tim Girvin | Designers, General | Jun 2, 2008
Exploring brand, story and legacy — what is the story and who cares about it? Who cares? I do! And millions of others. And most of the designers of significance: http://wwd.com/fashion-news/fashion-features/au-revoir-yves-1560220/ Decades ago, working in my... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Designers, General, Luxury, Retail, Trends | Apr 7, 2008
Exploring the principles of art, craft, making and the philosophical vision: Brooklyn Museum: http://www.brooklynmuseum.org/exhibitions/murakami/ What about Takashi Murakami? “the difference inherent in Japanese and Western artistic practices, and the... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Places | Apr 6, 2008
An examination of conceptions of branding environments for storytelling in contextual community. Case study: Oakley. American Hurrah | Oakley Girvin backgrounder: I believe that people understand brand comprehensively in place. Over the last 20 years, Girvin has been... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Retail, Storytelling | Mar 22, 2008
Store one: Pike Place Market: It’s clear that Howard Schultz is loved, given the rousing support he received at the shareholder’s conference, this past week in Seattle. Even k.d. lang was there, savoring the melange of several thousand people, singing out.... Read More
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Retail, Trends | Feb 22, 2008
Margaret Swart, a friend from long back, asked for me to do something that one might think of as odd. Unusual. That is, to create a hand-lettered cover for one of the top rated technology magazines there is: Wired. A magazine that uses a hand drawn script for the... Read More
by Tim Girvin | Concepts, General, Luxury, Retail | Dec 13, 2007
I am looking for truth. Looking at finding truth. Looking for businesses — and people — that are about truth fullness. That the story that they tell is a robust expression of the inherent character of who they are. And in exploring that premise, I came... Read More
by Tim Girvin | Places, Retail | Dec 2, 2013
Designing Signing Message Strategies: the Beginning, and the Ending, of Storytelling. Every story has a beginning, and an ending — each of us has a story, that has one beginning, and another start, and another initiation — and perhaps an ending that we all... Read More
by Tim Girvin | Interior Design, Places, Retail, Storytelling | Jun 11, 2013
Understanding Experiencer Journey Working with Nabisco I studied the sequencing of packaging arrangements on shelf, of baked goods. What we looked at what a kind of rolling circle around the aisle walker, looking at how a person traverses a place that represents a... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail | Jan 18, 2013
Designing the Brand: Yogurt Culture Company, Exploring the Process of Restaurant Brand Ideation Girvin has a deep history in the restaurant trade, particularly in building new brands. The legacy of 30 plus years has led to insights working both sides of the counter,... Read More
