Search results for: magic
by Tim Girvin | Brands, Concepts | Jun 28, 2017
CONCEPTIONS AND EXPLORATIONS OF INTIMACY: BRAND LOVE-MAKING? What’s the path for engagement? How does a brand move from enchantment, to engagement, to the interlacing of embracement? What is the way that people hold on to the storytelling of a brand in a manner that... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Jun 14, 2017
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,... Read More
by Tim Girvin | Brands, Concepts | May 17, 2017
LOOK OUT, THERE — YOU’RE SENSING THE HORIZON LINE — SEE IN: THE ART OF SURVEILLANCE. THERE IS A LOOKOUT, THERE — THE ROLES OF SENTIENCE, THE SENTINEL AND THE SCOUT. AND IN THE BRAND — WHAT MIGHT YOU BE WATCHING FOR? SENTINEL FOR THE BRANDFIRE Looking out in the... Read More
by Tim Girvin | Brands, Cool People, Motion Pictures | Mar 31, 2017
CREATING AN ALPHABETIC CODE THAT BRIDGES THE DIGITAL WORLD OF THE MATRIX Most know about our history on The Matrix, it began with a call, 19 years ago. The agent from Warner Brothers offered that Joel Silver wanted me in his offices, the following morning, to talk to... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Mar 21, 2017
The mystical character of a man, a letter and an inspiration Jorge Luis Borges I had a dream about this man, this meeting and I had to recount it again. It’s one of the things that happens when you’re on the road a lot — there is a time where a simple chronological... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 15, 2016
The Deepest Cut: The Brand Allegory of the Cutting Edge In the journey of brand strategy, storytelling and design, a number of allegories constantly emerge. There is the journey, the road less traveled and the search for the pathway there are brand symbols of shining... Read More
by Tim Girvin | Concepts | Nov 1, 2016
DRAWN OUT IN BLACK AND THE ATTENTION TO DETAIL, IN THE SPATTERING OF INSPIRATION. When I was in college, I taught workshops to help my payment of the tuition, along with support from my family. I used variously colored butcher paper to do that — pulled, ripped out and... Read More
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Places, Retail, Trends | Sep 13, 2016
ARCHETYPAL SYMBOLOGY AND THE DESIGN OF PLACE Design thinking and the exploration of deep metaphors When I was working as a brand / design strategist on Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned and roving colleague there, Iain... Read More
by Tim Girvin | Concepts | Aug 16, 2016
ARCHITECTURAL SYMBOLISM, METAPHOR AND CENTERING Walking a old, forested Buddhist compound outside of Tokyo, I was told that the temple site was a specially sacred site — and one that was anciently “magical.” The idea of spirit spaces, places that have special power,... Read More
by Tim Girvin | Concepts, Storytelling | Jul 26, 2016
In the Quest for Light, Being Beauty and the Carrying of Story Reach in and ponder. Wander. And gather up what might be otherwise undiscovered. I recall a couple of years back, in the mountains of the Himalaya, visiting a remote monastery, I met a tertön. Treasure... Read More
