Search results for: human brands
by Tim Girvin | Brands, Concepts | Feb 3, 2010
Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in the warmed sense that brand is more than merely the skin... Read More
by Tim Girvin | BRAND MYSTICISM, Interior Design | Aug 7, 2019
Experientiality. A quick scan of the dictionary shows nothing, just words that are “around” this spelling—experience and experientially. I thought when I first used it that I’d made it up. But there is more to it—from two sides: one]—from the Latin, experiri—which is... Read More
by Tim Girvin | Brands | Jun 17, 2020
WE MANAGED BRANDQUEST® SESSIONS —ALL VIRTUAL—THIS PAST WEEK, THEN OTHERS BEFORE THAT, A WEEK BEFORE— THEN THERE’S ANOTHER THINK-SHOPPING BRAND CHARRETTE EMERGING WEEK NEXT. ALL ONLINE, VIRTUAL. WE’RE THERE, BUT WE’RE NOT, WE’RE TOGETHER, BUT WE’RE THOUSANDS OF MILES... Read More
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0, Storytelling, Trends | Aug 22, 2011
Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the crossroads of creativity and intelligence, as... Read More
by Tim Girvin | Brands, Cool People, General | Feb 2, 2009
Exploring spirit and transition | the legacy of the Human Brand in passage Several years ago, Chie Masuyama and I were in Japan together, exploring brand development in that market, as well as meeting and presenting with Pierre Dinand, my partner in an alliance for... Read More
by Tim Girvin | Artists, Brands, Cool People, General | Jan 25, 2008
To the nature of the human brand — the story that lies in the character of the person and how that genetic quality extends outwardly — there is, perhaps, no better place in the designer’s world, than the realm of designed power and human... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Apr 1, 2020
THE QUEST FOR SOUL, THE DEEP STATE OF BRANDS When you’re working with brand teams, there is inherently a sense about the inner life of brands—what lies beneath, what lies within? When you think about a brand that you know, that you admire, what’s the attraction? In... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Aug 31, 2009
Brand identity, integration, story and truth. I’ve spoken about the reach to true brands. What are they, what resonation have they with audiences and who cares about the story that they promulgate? I’m looking for true brands; and, in my own work,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 20, 2012
YOU ARE THE ONE The focus of distinguishment – the one, the only, the you. I was at Seminarium, in Lima, Perú, over the course of the last couple of days — the focus: retail strategy. This connection started with a link, and an link — that goes back... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Sep 22, 2016
Looking at the dark side of brand, their strategies and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their founding, their making, and the follow-on telling — community and... Read More