Search results for: brand patterning
by Tim Girvin | Brands, Concepts | Nov 9, 2016
STRATEGIES OF INTENTION AND ATTENTION IN BRAND-BUILDING COMMUNICATIONS Find Brand Heart: The Resonance, Brand Relevance and The Clustering of Relationships — the three indices of connectivity and community Brands have to matter to be unforgettable. Given the flooding... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 20, 2008
I’ve been looking for truth. I’m looking for truth in my self — what do I do, in practicing what I tell, preach, to others. And telling the truth in the reign of the firm — what we do, what we offer, and how we go about doing it, in finding the... Read More
by Tim Girvin | Artists, Brands, Cool People, Human brands, Storytelling | Jul 19, 2010
What is the myth, brand storytelling: the legend, the narrative that lies in the heart of the brand proposition? Karl Lagerfeld by Karl Lagerfeld (by Girvin) I was talking to a client about the concept of legendary culture and it set me thinking to the concept of... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Feb 23, 2010
Examining the concept of brand books — selling the story, the magazine, that brands own The idea of brands that publish their own books isn’t new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous “brand... Read More
by Tim Girvin | Brands, Cool People, Designers, Places, Storytelling | Jan 28, 2022
WORKING IMAGINATION | THE IMAGINEERS AT DISNEYLAND In my history as a design leader, we worked around various propositions of entertainment at Disney—not only working on films, but Disneyland itself, in a string of calls from the Imagineering teams at Disney,... Read More
by Tim Girvin | BRAND MYSTICISM, Interior Design | Aug 7, 2019
Experientiality. A quick scan of the dictionary shows nothing, just words that are “around” this spelling—experience and experientially. I thought when I first used it that I’d made it up. But there is more to it—from two sides: one]—from the Latin, experiri—which is... Read More
by Tim Girvin | Brands, Concepts | Jun 24, 2014
The Outlook, the Lookout and Looking Out And looking in, to Brand Experience Design. As designers, we’re looking in, and looking out. And in our experience with brand management, it’s never, alone, only the looking in — the insights of inner seeing. But too, it’s the... Read More
by Tim Girvin | Concepts, Storytelling | Oct 13, 2018
THE DESIGN VOCABULARY: VISUALIZATION, MESSAGING AND THE PATTERNING OF IDEAS, MARKS AND MEANING. I had a chance to present, at the behest of the esteemed Mark Anderson a string of ideas at the Strategic News Service presentation of FiRe at the Stein Ericksen Lodge in... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Feb 22, 2017
HOW’S THAT FEEL? Girvin BRAND REACTIVITY: THE INTUITIVE RESPONSE IN INSTINCTUAL RECOGNITION IN BRAND STRATEGY THESE ARE THE DAYS OF EXPERIMENTS: EVERYWHERE, EVERYTIME. AND GREAT IDEAS, INSPIRATIONS, AND ANSWERS — COUPLED WITH THE WISDOM OF EXPERIENCE — CAN CLICK IN AN... Read More
by Tim Girvin | Cool People, Motion Pictures, Storytelling | Sep 12, 2018
THE DESIGN OF THE SERPENT AND THE RAINBOW. Isn’t it so that there’s a pattern? As a person that’s been writing strategy and designing for just short of a half century, I get around. See things. I see into things as a designer and a professional; and I see things as a... Read More