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by Tim Girvin | Brands, Concepts, General, Storytelling | Nov 7, 2009
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The... Read More
by Tim Girvin | Artists, Concepts, Motion Pictures, Places, Retail, Storytelling, Trends | Aug 11, 2011
Working the World: Innovations and Revelations, the Future Reclaimed I N N O V A T I O N C H A N N E L S Working in varying parts of the world, depending on the culture, your relationships there invariably offer to show you the newest and the coolest in town. Being... Read More
by Tim Girvin | Brands, Motion Pictures | Jul 1, 2011
Exploring the legacy of a typographic design, embedded in the minds of millions. The above image, from Tintin, comes from the current site / launch of Spielberg and Jackson’s pre-launch strategy of the storytelling of Tintin. Working with Nancy Goliger, former... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 3, 2011
Girvin | Rodarte The story on the story in the story — human | brand layering: passion, fire, color, sensation, context and meaning. There is the seen surface; and there is what lies beneath — in shadow, use, care, overlay and redrawing. Palimpsest... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 19, 2010
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Motion Pictures, Retail | Mar 30, 2010
Image © Warner Brothers Cinematic brand alignments, at the end of the world. I’ve worn Oakley glasses for a long time. In fact, at the last adventure, I lost my last pair — which have probably been around the world at least twice. To the end of considering... Read More
by Tim Girvin | Cool People, Storytelling, Trends | Aug 15, 2011
EXPLORING FEMININE LEADERSHIP The power of the feminine principal I’ve been working with three (new) clients, all women, whose names shall be held in reserve, for now — but it’s interesting to contemplate the character of the feminine, when it comes... Read More
by Tim Girvin | Places, Storytelling | Aug 12, 2011
THE PORTALS TO SEEING SOME ONE WAS TALKING TO ME ABOUT WINDOWS. Actually, I was looking at old windows and wondering about what’s been seen between the seer and the sight beyond. These were old windows — that were removed from houses. They were being sold... Read More
by Tim Girvin | Storytelling | Aug 8, 2011
WHAT LANGUAGE: YOUR MESSAGE? WHAT CALL: YOUR PLEA? WHAT TONE: YOUR HOPE? HOW LOUD: YOUR REACH? Sometimes I’m asking for help. But I’m not asking for help in the right way. One calls out, but the call falls on deafness. The point might be that the call is... Read More
by Tim Girvin | Brands, General, Trends | Aug 4, 2011
Studying the nature of surveillance | the lookout, the sentinel, the scout (and the brand). S E N T I N E L F O R T H E B R A N D Looking out: over the shifting world, there is what is flowing out — the push; and what is flowing in — the pull. The... Read More