by Tim Girvin | Concepts, Storytelling | Feb 26, 2021
THE STRIDE THAT GOES FORWARD COULD BE FROM 4000 YEARS AGO. IS IT POSSIBLE THAT WE TEND TO RECALL MESSAGES IN THE CONTEXT OF POETIC ALLITERATIONS? I WRITE THAT WAY, THINK THAT WAY, IN THE STRINGING OF REPETITIVE CONSONANTS—IT IS A FRAMING FOR MESSAGES THAT FLOWS IN THE...
by Tim Girvin | Brands, Concepts, Places | Feb 10, 2021
The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look...
by Tim Girvin | Concepts, Interior Design, Places, Retail | Feb 3, 2021
PURPOSEFUL EXPERIENCE DESIGN STRATEGIES, COUPLED WITH INTENTIONALITY. WHEN THERE’S NO PLACE TO GO, WHAT IS THE EXPERIENCE? AMBITIONS IN DESTINATION | RESTAURANT DESIGN STRATEGIES Now’s the time for many that experiences are home bound and under locked-down scenarios,...
by Tim Girvin | Concepts | Jan 21, 2021
DEFINING PRESENCE, PRESENTATION, AND PARTICIPATION I’m Here. Before You. And I’m Here For You. Contemplating The Context Of Presence—Being In A Place, And Presentation—Having Something To Present, Or Presented To You, And Being In The Place: Listening, It’s That....
by Tim Girvin | BRAND MYSTICISM, Incubation, Storytelling | Dec 16, 2020
BRAND OBSERVATIONS, PARTICIPATION IN WATCHFULNESS. In the past, in my observations of brand experiencers, it has been a long journey—and a string of compelling notations of learnings about people and how they relate to brands. I think back to my beginnings, working on...
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the...
by Tim Girvin | Brands, Concepts, Storytelling | Nov 18, 2020
YOU COULD FIND A WAY OUT, THAT COULD BE A WAY IN. I was first struck by this sign that I found in an antiques shop outside of London; and there’s a story—for those calligraphically-inclined—that this font [for the sign] was originally designed [1918] by early...
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Nov 11, 2020
AS IS MY NATURE, I TEND TO LOOK BACK: LEARN, TO LOOK FORWARD, FOR WHAT WAS, IS AGAIN —A GAIN. In any study of meaning, it’s also worth a return to the source of that meaning. As a writer, I examine the import of words, where they came from, what they meant and what...
by Tim Girvin | Cool People, Motion Pictures | Nov 2, 2020
CONTEMPLATIVE OF HIS PASSAGE, A ROBUST 90 YEARS, THE SEAN CONNERY BOND LEGACY IS A PROFOUND OPENING CASTING: LAUNCH AN UNFORGETTABLE NOTCH IN THIS IAN FLEMING STORYTELLING DEPICTION. AND STYLISTICALLY, ONE THAT REMAINED IN PLAY FOREVER. Suavely cool, sardonically...
by Tim Girvin | Brands, Cool People, Storytelling | Oct 28, 2020
BRANDS ARE, IN ACTUALITY, WORLDS. THEY ARE WORLD VIEWS, THEY ARE PLACES AND ENVIRONMENTS, DIGITAL REALMS; THEY ARE SPARKS OF IMAGININGS; AND THEY ARE THE QUANTIFIED AND ACTUALIZED DREAMS OF FOUNDERS AND FOUNDRESSES. THEY ARE THE RISK AND COMMITMENT OF SWEAT: \LOVE,...
