Search results for: brand storytelling
by Tim Girvin | Concepts, General | Jan 26, 2007
Weblink to article “Innovation and Sales – Never Say Never, Tim Girvin” —— Never say never. Let’s look back. First of all, can’t quite remember a quote like that, but too, what’s the point of the method, to the medium?... Read More
by Tim Girvin | Marketing 2.0, Places, Scent | Aug 25, 2006
Scent is a slightly uplifting character to the dynamics of a space. Time Warner’s new Samsung technology space has a expression of light citrus blown in. The entries of Hotel Costes, and perhaps by contrast, W, Mandarin Oriental and Schrager’s offerings... Read More
by Tim Girvin | Brands, Concepts, Interior Design | Mar 13, 2013
Designing story, in place, the allegory of nature, space — in making a place I find myself in the study of the symbolic, the metaphorical — and, to the end, the magical. I recall when Apple defined the iPad as ‘magical.” An interesting choice... Read More
by Tim Girvin | Brands, Places | Jul 28, 2016
Imagining a new identity for an building icon. “Look, a sign. A seal. A sigil. The building’s icon. There are layers in play in the experience of the procession of how people connect with buildings. Buildings do, for the most part, one thing. They hold... Read More
by Tim Girvin | Concepts | Feb 18, 2016
BEARING YOUR SOUL DIGGING IN FOR THE SOUL OF BRANDS I was writing a piece, earlier today, on the concept of baring — that idea of revealing, versus the other similarly sounding expression of bearing — which is more like “carrying” something. To bare, to lay open,... Read More
by Tim Girvin | Brands, Concepts, General | Dec 11, 2007
The issue of branding is more about gathering differentiation; it’s a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it just might be that — a story. What do you really remember about... Read More