Search results for: brand storytelling
by Tim Girvin | Places | Nov 11, 2007
remote connections Kuensel Newspaper On-line Article Link —– At the request of editor Dasho Kinley Dorji, Editor in Chief, Kuensel, Thimphu, Bhutan —- I recently toured Bhutan. And it was a long-held dream for me. Some 40 years earlier, in teaching... Read More
by Tim Girvin | Concepts | May 1, 2014
THE FOLIAGE OF THE ALPHABET AS THE DEEPER HEART OF WISDOM Perhaps universal history is the history of the diverse intonations of a few metaphors. – Jorge Luis Borges, “Pascal’s Sphere,” 1951 I’ve drawn a word a day on leaves, thinking: each word, as a work... Read More
by Tim Girvin | Brands, Marketing 2.0 | Mar 11, 2014
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF... Read More
by Tim Girvin | Concepts, Cool People, Designers | Feb 6, 2014
I want to trust you, but should I? Do you trust me? Do I trust myself, my instincts — what’s true? Pondering trust and inspiration, I was thinking about Rei Kawakubo, foundress of Comme des Garçons, a hands-on woman entrepreneur, designer and innovator... Read More
by Tim Girvin | Brands, Concepts, Designers, Motion Pictures, Retail | Oct 21, 2013
Identity, Story & Experience Design When you think about a game, it invariably is about play. Play and game. And, are you having fun? A quick play: see Girvin’s gaming movie and specially commissioned sound track. What is play? What is game? Play is an old... Read More
by Tim Girvin | Concepts | Dec 17, 2013
Sparking innovation and change. There is legitimacy to the metaphor of Fire. Girvin, the team — and Girvin, the family — are fierce lovers of fire. We’ve noted that earlier. But any fire starts with a spark, which can be the beginning of a perceived... Read More
by Tim Girvin | Concepts | Dec 12, 2013
Designing spectacle SPECTACLE, LITERALLY, LIES IN THE EYE OF THE BEHOLDER. The more experienced the viewer is, the more that person has seen, therein the difference in the appearance of that which is seen, which is, literally, the spectacle. Studying spectacular... Read More
by Tim Girvin | Scent | Oct 23, 2013
The Pitch for the Pitch; Resins, Sap and Crushed Conifer In the storm, the fragranced molecules of the woods come alive. A shower of pollens, wood dust, and if the storm is fevered enough, conifers snap needles, deciduous trees shear branches and leaves, bark curls... Read More
by Tim Girvin | Concepts, Places | Oct 17, 2013
The Acoustical Messages of Place In my study of experience narrative design and the experiencer in place — for me and for others — I ponder the notion of sound. As a designer of places to be, to tell stories, to share ideas and products, to evoke comfort,... Read More
by Tim Girvin | Artists, Brands, Concepts, Scent | Aug 27, 2013
A Journey into the Craft and Mystery of Making Perfume. Some years back I’d read Mandy Aftel’s book, I was struck then by her link to the presumptions of aligning alchemy and the making of perfume. Theoretically, it works — but, in her application,... Read More
