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Cut Rock | Rock Cut: soul patterning

http://www.kenrock.com/ I’d met Ken Rock, sitting on the sidewalk. That’s what he does, part of the time. Sit on the side walk and hammer away. Looking from further down the block, I’d wondered what that person was doing. It was nightfall. And it was...

Luxury | Tom Ford | Moscow | IHT

I had the chance to listen to Tom Ford, and to meet him, at a CEO Summit for WWD | Beauty | Miami. Nice man. Incredibly articulate thinker, as well. And this was, formally, before the announcement of the Tom Ford brand. Shirin Von Wulffen, a person I worked with at...

Michael James Hawk | Green light

There’s person that works with me, at Girvin, Michael James Hawk. He’s an able researcher: need some added content, a reflection on a new client, gathering presentation material, managing Google research, studying the inbounds on Girvin.com —...

Direct marketing and brand identity

As a developer of campaign theming, in direct marketing development, ranging from department stores to retail products, theatrical marketing to entertainment design, the soul of the direct marketing story can lie in the very heart of the conceptual visualization...

Small business branding basics

The issue of branding is more about gathering differentiation; it’s a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it just might be that — a story. What do you really remember about...