by Tim Girvin | Concepts, Cool People, Designers, General, Places, Trends | Mar 21, 2008
For a number of years, I’ve been exploring the idea of patterning in design. Patterning in brand, patterning in architecture, patterned treatments in art. That ranges from the idea of using layering — and pattern — as a kind of subdued code in...
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Luxury, Retail | Mar 20, 2008
Gucci before, above — and now, Gucci anew: Been here: blog.girvin.com/?p=323 I’ve been studying, though not buying, the work of Frida Giannini. I’ve heard she’s an interesting person. I reached to her. Wrote about some ideas and never heard...
by Tim Girvin | Brands, Designers, General, Interior Design, Luxury, Retail | Mar 18, 2008
I was favored with the opportunity to partner with the leadership of Yves Saint Laurent | North America in the development of a brand retail strategy for their flagship store, to be rolled out nationally. How done? We used Girvin’s proprietary BrandQuest®...
by Tim Girvin | Concepts, Cool People, General, Scent, Trends | Mar 15, 2008
Everything smells. Every thing — scents. There are layers to scent in experience. It’s all about what you remember, what you hold — what scene, seen? What there was, in experience, that lent you to some level of exposure. That recalls — that...
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Trends | Mar 13, 2008
I’d been prepping myself to connect with Chris Anderson, since I’d worked remotely on the cover. Seattle | San Francisco | NYC. I keep jumping. The work’s there — I work anywhere that I need to. Find something, work on it. Go there. Nice...
by Tim Girvin | Brands, Concepts, General | Mar 8, 2008
The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Paula Rees. She’s a placemaker. Her...
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Trends | Mar 7, 2008
Chris Anderson of Wired Magazine: on Charlie Rose (PBS) I like Charlie’s opening presentment: “I believe that there is a place in the spectrum of television for really good conversation, if it is informed, spirited, soulful.” Spirit and soul. I like...
by Tim Girvin | Brands, Cool People, General, Retail, Storytelling | Mar 4, 2008
Martin Lindstrom 3.4.08 Human branding, the brand: human. If ever there was a person that had created a brand presence around his very embodiment, it would surely have to be Martin Lindstrom. Still, given the experience — and the expertise — of his global...
by Tim Girvin | Artists, Cool People, Designers, General | Mar 3, 2008
Saul Bass Saul Bass with Alfred Hitchcock on the set of “Psycho”. I gave a talk for the Arizona Advertising and Marketing Association some time back, and during that presentation — it was actually a conference — Saul Bass was one of the...
by Tim Girvin | Concepts, Cool People, General | Feb 29, 2008
what’s extra? pretty much everything. some thing extra about today any : day > being in it. LIFE IS ABOUT MAKING THINGS, CREATING THINGS, BEING IN CREATIVE SPACE — MAKING THINGS THAT CONNECT ME TO YOU. …. LIVING EVIL yesterday, I was thinking...
