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Blog: THE SYMBOLISM OF THE LETTERFORM

THE X-MARK AS SYMBOL What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. MGM | screen site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the...

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Project: Taylor Shellfish Farms

Taylor Shellfish Farms Could a new name reposition a brand? Taylor United came to GIRVIN to explore a new name and later, an identity treatment that recently has been further updated. In working with the Taylor team, with on-site visits in Shelton as well as meeting...

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Blog: You Could Get to Yes

A Meditation on An Answer I was listening to a toddler, who happens to be my year-old grandson Ellis, and he was saying “No.” Meanwhile, my other, first-received 4-year-old grandson Isaiah has a special way of saying “Yes.” It’s a precise diction he offers. He says it...

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Project: Sally Beauty | Venique

Sally BeautyVenique Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies, offering products for hair, skin, and nails through professional lines as well as an extensive selection of proprietary merchandise....

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Blog: You Never Know

You just never know. Meditations on exploration and the beauty of being lost, and finding again. As much as you think — “it will go this way” — it just might not. And that way that it does go, it seems, just might be the way that it is meant to be. There are paths,...

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Project: Bloomingdale’s

Bloomingdale’s Celebrate To create a concept of global “celebration” for a multi-story campaign development is the beginning challenge, it’s another to develop the conceptions for how it might look. This is always done in collaborative stages, between design,...

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