by Tim Girvin | Brands, Concepts, General, Luxury, Scent, Trends | May 19, 2008
Meditations on the history of scent, the smoky bridge to good fortune, and luxury in prosperity in Chinese Culture There is a sense of the auspicious that wafts in the long, historied halls of China. That, for centuries, there has been a character of wishful...
by Tim Girvin | Artists, Brands, Concepts, Designers, Scent, Storytelling | May 14, 2008
Brand experience is always about gathering content and pointing — even in synaesthetic context — to all of them. The notion of synaesthesia is about sensations crossing modality, from one sense to another. This concept of merging sentience speaks to...
by Tim Girvin | Brands, Concepts, Motion Pictures | May 13, 2008
Exploring brand in context — from the comical imagination to the full screen. Storyboarding: There’s been a lot of discussion about the movement in legacy from comical development to full screen adaptation. There are some symbolic moves in that grouping of...
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Storytelling, Trends | May 11, 2008
Sometime back, after some midtown meetings, I’d been making my way back to the NYC Girvin office. And I came across this treatment for Chipotle, a McDonald’s concept investment. But the point is hardly about the opening collaboration in ownership (founded...
by Tim Girvin | Brands, Cool People, Designers, General, Storytelling | May 10, 2008
Brand explorations of choppers, hot rods, tattoos, pin striping and the art of kustom kulture: Don Ed Hardy and Von Dutch. How might that alignment be imagined — a link between the above? I’ve been exploring invented brand culture — that, in the one,...
by Tim Girvin | Concepts, Designers, General, Places, Trends | May 9, 2008
My friend Dawn Clark, AIA LEED®AP, Principal at NBBJ | Design — sent along this story; digging in, I’ve found more. I’ve written a lot about patterning. Actually, I’m captivated by it. Patterning as a kind of subtle substrate brand messaging,...
by Tim Girvin | Motion Pictures | May 5, 2008
Paramount | Marvel imagery files ©2008 Notes on the history of the Iron Man brand, the evolution of identity and how it comes to be. There’s a certain conception of brand design in motion pictures. And the point is that cinema represents inherently stories that...
by Tim Girvin | Concepts, General, Storytelling, Trends | May 4, 2008
Microsoft Surface© interface Some ideas about issues of interface, and the storytelling around the making of a film project, utilizing the nascent Microsoft surface© technology. the sharing, image-shifting capacity of the surface© technology. Films (motion picture and...
by Tim Girvin | Brands, General, Retail, Storytelling, Trends | Apr 24, 2008
Last Wednesday I attended the Seattle chapter of the Executive Women’s International forum http://ewiseattle.org/ at the Columbia Tower (with a spectacular view from the 75th floor). The guest speaker was Ted Simmons, advertising guru and previous CEO of Arnold...
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Trends | Apr 14, 2008
Some notes on the spiritual branding of the principles of His Holiness, the Dalai Lama — and what that means for business, brand development and human capital in culture. Firms of Endearment. I’ve spent the last couple of days walking around the edge of...
