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by Tim Girvin | Motion Pictures | May 7, 2010
Elemental examinations of material and technology in cinematic design Earlier in our history as designers of cinematic identity, we were asked by the marketing team at Paramount Studios, lead by EVP Nancy Goliger, to explore the concept of a cinematic treatment of the... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Apr 3, 2010
Brand marketing need, not want. Guy Kawasaki, one of the great evangelists of Apple, along with millions of other MacAddicts and Steve Jobs & Co., emotional shareholders has a question that’s pretty interesting: “The first five million will be sold in... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Retail | Mar 29, 2010
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product — and they can either build on that foundation, over time, or they become... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 22, 2010
Exploring brand, story, authenticity and truth in cause-related marketing Every humanitarian cause reaches from the beginning, the heart of the person, in dreaming that dream, that change, that new dimension in experience that could change the world. It starts with... Read More
by Tim Girvin | Concepts, Motion Pictures | Mar 10, 2010
The Character of the Alphabet and the Maze of Knowing, the Real and Uncertain. What’s real, anyway? And — to the question of “any way, which?” what is the right “reading”? There’s a mystery in the alphabet — one, ages... Read More
by Tim Girvin | Brands, Concepts | Feb 23, 2010
Girvin office lobby | Seattle Exploring the concept of Zen in the construct of branding In working with teams, on the implications of their brand, the process is inevitably collaborative. How can I, or Girvin, completely understand without comprehending where the... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Feb 23, 2010
Examining the concept of brand books — selling the story, the magazine, that brands own The idea of brands that publish their own books isn’t new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous “brand... Read More
by Tim Girvin | General | Jan 6, 2010
The opening ceremony in Dubai, January 4, 2010. REUTERS/Ana Marin A building that is a brand: Dubai In the concatenation of buildings that range along the spine of Dubai’s central superhighway corridors, there is one that is just off the main thoroughfare that... Read More
by Tim Girvin | Brands, Concepts, Designers | Dec 15, 2009
The savoring of acceleration — fast brand storytelling. Being one who is in the business of acceleration — the development of conceptions that speed, to market, into community, audiences, guest relationships, client spaces and beyond, the idea of... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Nov 8, 2009
Photo A indulgent luxury that is flourishing even in recessionary challenges. It’s what we walk on. It’s what we walk with. Or what we’ve got on our feet. And for some of us, the concept of the shoe is just “down there”, something to... Read More
