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Search results for: brand storytelling

Project: Nabisco

Nabisco Foods Group worked with GIRVIN for several years on the development of new product identity, name and personality development, and packaging to upgrade the visual presentation of existing brands, brand extensions and new product concepts. We evaluated the...

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Project: Taylor Shellfish Farms

Taylor Shellfish Farms Could a new name reposition a brand? Taylor United came to GIRVIN to explore a new name and later, an identity treatment that recently has been further updated. In working with the Taylor team, with on-site visits in Shelton as well as meeting...

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Blog: You Could Get to Yes

A Meditation on An Answer I was listening to a toddler, who happens to be my year-old grandson Ellis, and he was saying “No.” Meanwhile, my other, first-received 4-year-old grandson Isaiah has a special way of saying “Yes.” It’s a precise diction he offers. He says it...

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Project: Sally Beauty | Venique

Sally BeautyVenique Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies, offering products for hair, skin, and nails through professional lines as well as an extensive selection of proprietary merchandise....

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Blog: You Never Know

You just never know. Meditations on exploration and the beauty of being lost, and finding again. As much as you think — “it will go this way” — it just might not. And that way that it does go, it seems, just might be the way that it is meant to be. There are paths,...

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Project: Bloomingdale’s

Bloomingdale’s Celebrate To create a concept of global “celebration” for a multi-story campaign development is the beginning challenge, it’s another to develop the conceptions for how it might look. This is always done in collaborative stages, between design,...

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Blog: THE ART OF FINDING

PLACEMAKING AND JOURNEYS ………………….. WORKING + BEING IN A CERTAIN PLACE — A JOURNEY OF FINDING. There’s one thing, to the idea of working in other places in the world — learning to be there: work there, explore there, BE OUT THERE; but invariably that means that you are...

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