by Tim Girvin | Brands, Concepts, Places, Retail, Trends | Nov 21, 2008
Exploring unbranded brand storytelling There’s a new concept that’s been created by McDonald’s, in Tokyo. No brand, yes brand — scrap brand, new brand. “We want consumers to discover great taste and not care about who produced it.”...
by Tim Girvin | Artists, Cool People, Designers, Retail, Storytelling | Nov 16, 2008
This is the second in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. “As a fashion designer, I was always aware that I was not an artist, because I was creating something that was made...
by Tim Girvin | Cool People, General | Nov 16, 2008
Exploring the patterning of national crises and the outcomes in humanity — the legacy of Franklin Delano Roosevelt and Barack Obama’s positioning for renewal. 1936 WPA poster I’m hoping for that — change, as adroitly put in Barack Obama’s...
by Tim Girvin | Concepts, General, Marketing 2.0, Trends | Nov 15, 2008
Remaking banking in retail community building and development How do you tell a story that’s not the same old? In visiting banks — and the brand presence of their sites (literally and online) — and studying the crises of the current banking scenario...
by Tim Girvin | Places, Retail | Nov 14, 2008
The Launching of the Pearl | Lincoln Square | Bellevue Square Some reference, to meaning: pearl 1258, from Old French perle (13c.), Medieval Latin perla (1244), of unknown origin. Who knows the origin of the word, but there are theories, that reach back in tim to...
by Tim Girvin | Brands, Interior Design, Places, Storytelling | Nov 14, 2008
Exploring brand storytelling for restaurant experiences, notations and process. I’d met Antonio Corsano on a recommendation, or a referral, from Paul Bertolli. I’ve talked about this marvelous person in the past. The work with Paul, of course, was building...
by Tim Girvin | Cool People, General, Interior Design, Places, Retail, Storytelling | Nov 10, 2008
Designing The Pearl | Lincoln Square | Bellevue, WA Working with an extremely tight and confined team — I, along with others at Girvin | Seattle, as well as architect Dawn Clark, AIA LEED AP, and Robert Norwood, interior designer, began an extraordinary...
by Tim Girvin | Artists, Brands, Motion Pictures, Storytelling | Nov 2, 2008
Martha Holmes | Jackson Pollock Time©1949 Steve Lopez and Nathaniel Ayers: exploring concepts of the visual language of creativity, music, madness — and the warmth of humanity in redemption. “Madness is the salt that keeps good sense from rotting.”...
by Tim Girvin | Cool People, Storytelling | Nov 2, 2008
This is the first in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. You’ve got to find what you love. Steve Jobs There’s passion here for me. Because I can personally relate to...
by Tim Girvin | Uncategorized | Oct 26, 2008
True Brands | (2nd in the series) In some recent branding workshops in White Plains, I’d explored, as an opening exercise for the executive team, the concept of brandstories in the context of personal experience. That is: what brand affected you —...
