by Tim Girvin | Designers | Jul 23, 2008
Notes on making typography by hand, for perfectly tailored applications — a Girvin legacy. For decades, Girvin has been making typefaces by hand, completely customized to our client project applications. It’s a story that is surely understood internally...
by Tim Girvin | Brands, Motion Pictures, Trends | Jul 21, 2008
Exploring brand in the context of experience design and impression: movie picture brand strategy. I’ve liked Christian Bale’s impression of Bruce Wayne since the beginning; but I’m anticipating that Christopher Nolan drives a great deal of the...
by Tim Girvin | Retail | Jul 20, 2008
Exploring store design — a collaboration between designer Raf Simons and artist Germaine Kruip — and a contrary study in contrast: De Vera. At the corners of Howard & Crosby: NYC. The hyper minimalist white space and laboratorium that has entered the...
by Tim Girvin | Artists, General, Scent | Jul 19, 2008
Exploring brandstory, legacy and fragrance in a venerable enterprise of 700 years. I have been exploring Santa Maria Novella for about 10 years now. And largely the opening of my exposure has been Jon Bresler — and his group in NYC, Lafco. The opening...
by Tim Girvin | Places, Scent | Jul 18, 2008
The Carthusian Monastery, Capri, Italia I’m looking at time, and the heart of things — brands and story, discovery and myth, truth and relationships. There are brands that are fresh — closely originated in recent time — a story that speaks to...
by Tim Girvin | Brands, Cool People, Scent | Jul 13, 2008
Exploring layering in brand story — what is the story, the brand, the person, the work? In Firenze, I had a chance to spend some time with someone that I’ve admired for a long time — Jon Bresler. Founder of LAFCO. Jon Bresler in the atelier of...
by Tim Girvin | Scent | Jul 12, 2008
Exploring the renaissance mind of Lorenzo Villoresi: Scholarship, legacy and the genetics of exploration — a history of fragrance creativity. Sometimes you find a person that seems like someone you’ve encountered before. Perhaps in another life, another...
by Tim Girvin | Places, Scent | Jul 11, 2008
Digging iris, rooting them, I remember that, as a child — the scent of sliced iris rhizomes, cut and seeping fragrance, as they came to the warm soil out of the cool earth beneath. There’s a history of the fleur de lys and the relationship to Firenze....
by Tim Girvin | Scent | Jul 10, 2008
Exploring scent with Hoteliers and Perfumers Sebastián Alvarez Murena and Marina Sersale. Foto by Dawn Clark, AIA Imagine the idea of creating a scent that captures the spirit of your hotel. Or of your life. Your hotel: decades old – lying, heated in the...
by Tim Girvin | Brands, Places | Jul 9, 2008
Exploring brand and myth in spa positioning: Terme Di Saturnia. Where does the myth begin? Who becomes the legend — most? Where is the brand heart genuine? Brand, mystery — I’m wondering about mythic dimensions in brand. And when there’s a...
