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Search results for: brand-instinct/

Project: Kerzner

Kerzner As a consulting strategist to Kerzner Resorts, focusing on key properties in Nassau, The Bahamas, GIRVIN’s role has extended far beyond strategically directed design. For the development of tactical messaging and communications, GIRVIN’s NYC team conceived,...

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Project: Leigh Hearon

Leigh Hearon The Challenge Crime Craft Leigh Hearon, prolific PI and author, approached GIRVIN to redesign the cover art for her cozy-crime quartet featuring the intrepid horse-trainer heroine Annie Carson. The original AI-generated art had little to do with the...

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Blog: Soul Finding

BEARING YOUR SOUL DIGGING IN FOR THE SOUL OF BRANDS I was writing a piece, earlier today, on the concept of baring — that idea of revealing, versus the other similarly sounding expression of bearing — which is more like “carrying” something. To bare, to lay open,...

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Blog: The Layers of Meaning

There is a sign, and beneath that sign is another sign. Brands and palimpsest, the layers of content. When I was working in Paris, I marveled at the old shopfronts and the signing on signing — a new sign, on an old sign. You’ve seen them in your town. An old sign...

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Blog: The Sound of the Brush

The Stroke of the Idea, in Sound, Found. When I was in Seoul, looking at, and working on Korean retail design, I stopped and watched a street calligrapher, who was writing phrases on newspaper. In the midst of the noise and flurry of the streetscape, I stood and...

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