Search results for: brand patterning
by Tim Girvin | Concepts, Retail, Scent | Nov 22, 2010
Aman | Bali, Indonesia (Girvin) THE HEART OF FRAGRANCE IN HOTELS AND RESORTS Is it a designed scent, the perfume that is gathered into a perfume fusion that signals the messaging of the opening experience in entering a space? Or is it more holistic, the bigger... Read More
by Tim Girvin | Artists, Cool People, Human brands, Scent | Oct 11, 2010
Bertrand Duchaufour at Madison Avenue L’Artisan (photo Tim Girvin) Exploring the context of experience and the interpretation of place — in scent. It’s interesting, the idea of thinking about working in smell and place — exploring the... Read More
by Tim Girvin | Artists, Concepts, Cool People, Designers, General, Places, Retail, Storytelling | Oct 6, 2010
Drawn from the heart: simple design prototypes from the 30s: design strategy and clarity of intention The heart of creative: drawing, sketching, roughs, comprehensives made by hand, brush and simplistic inspiration. A friend of mine in Santa Monica, composer Stuart... Read More
by Tim Girvin | Concepts | Aug 25, 2010
Seeking beauty, active focus, and contemplative strategy in remote locations: working someplace other than where you’re supposed to be. Found in the dirt, as a reminder of something special, recalled in a remote place of work. I’ve thought about —... Read More
by Tim Girvin | Brands, Concepts, Human brands | Aug 9, 2010
Brand, story, positioning and strategy, what’s working here? I was struck by Steve Ballmer’s presentation of the Slate technology at the Microsoft WWDC and the profound difference in positioning that the two brands represent — and by two, you know... Read More
by Tim Girvin | Concepts | Jul 24, 2010
Are you poorful, or richless? Our economy’s new language – shifting story and interpretations Brandstory and language: what’s the positioning — in a challenging milieu — what are we really looking for: rich, poor, satiety or survival? How... Read More
by Tim Girvin | Concepts, Designers, Scent | Jul 16, 2010
Exploring the concept of memory, experience and the layering of the scented, working in Paris: the evocation of the perfumes of women and the metaphor of place and fragrance design. (Photo: Girvin) A friend of mine asked that I offer something — a quick essay... Read More
by Tim Girvin | Concepts, Cool People | Jul 14, 2010
PASSIONATENESS Biz 4.0: Really, is there a perfection to business logic and the path to doing it right? Neil and I’ve been trying to meet for a couple of weeks — a new entrepreneur, a millennial business strategist and a passionate (indulge me — a... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Retail | Jul 13, 2010
Speaking with colleagues, people have asked — “you seem to know something about what’s going on at Starbucks; but really, who’s doing the work?” I just talk to people — being the perpetually curious type. And I ask questions.... Read More
by Tim Girvin | Concepts, Cool People, Trends | Jun 25, 2010
The collaboration of the crowd, inspiration in community, creativity and sharing. As a strategist, as a storyteller, a designer, I’ve been working and circulating the world for 35 years +. But of course, I’ve been living some 20 years beyond that. In the... Read More