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Blog: The Prize

There’s an unusual component to TED, driven by Chris Anderson’s visioning, and Sapling Foundation’s fueling of the ultimate goal of the event, and TEDs bigger planetary role. And what do I really know about it, being a TED virgin? Not much, but what...

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Blog: Luxury in China

Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –...

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Project: Red Pine

RED PINE |WOODY CREEKPICTURES The Challenge Global Brilliance Create a compelling, stylistically appropriate creative direction, stylistic orientation, and art for a Woody Creek Films documentary. The Solution Singing the Ancient Songs GIRVIN collaborated on the...

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Project: Sanzi Beauty

SANZI BEAUTY The Challenge A quest for inner potential The leadership of Sanzi was looking for a refreshed brand cohesion—a more dramatic statement on shelf—and enlisted the creative team at GIRVIN’s NYC office in the effort. The Solution Tapping into the power of...

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Project: Viathon

Viathon The Challenge Two-tired to take the lane A product development group within the Walmart corporate group approached GIRVIN with their idea for a line of high-quality yet affordable bicycles that would be sold only online, under their own as yet-to-be conceived...

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Project: Drive Your Heart Out

Drive YourHeart Out The Challenge Love the open road GIRVIN’s team was asked by legendary marketers, the Brown family, of Lake Chelan, WA to support the build-out of a visionary “drivers only” brand that celebrates the love of road-running travel to all the places...

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Project: Idahoan

Idahoan If there’s a story that’s 50 years old, can you boost brand strategy to bring it to the next 50 years? GIRVIN’s team, in a string of food brand and packaging development programs, was engaged to support the leadership team that manages the brand of Idahoan for...

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