Search results for: brand belief
by Tim Girvin | Brands, General, Marketing 2.0, Retail | May 1, 2009
It’s not coffee alone, it’s the Starbuck’s experience. There’s a new campaign, popping on Sunday and here’s the sneak peek, referencing Howard Schultz’s intonations — along with some other Starbuckian baristas, offering their... Read More
by Tim Girvin | General | Mar 30, 2009
The string, in storyline and experience: Jack Larsen, Pat & Dale Keller and Khuan Chew Interesting, the networks. And how, in connecting, the listening, the community — it reaches out and reaches in. One meeting, means another, if you’re paying... Read More
by Tim Girvin | Artists, Cool People, Motion Pictures | Mar 30, 2009
“I did. I do what I do because I want to do it, because I want to explore, go looking for things.” ~Luc Besson A directorial style, branded, explorations of cinéma du look. I met Luc Besson in Paris, a number of years back, when I was working in Paris. And... Read More
by Tim Girvin | Cool People, General, Places | Mar 23, 2009
Exploring the concept of the place, made in the mystery of building, the poetry of the world around it. I’ve been looking at, and exploring building design for decades. And, being in the neighborhood of architects, also for decades, I’ve learned to look at... Read More
by Tim Girvin | Brands, Concepts, Cool People, Marketing 2.0, Trends | Feb 12, 2009
Thinking about how things are seen, scene… scene, this — ? the seen, the seeing, the scene? right? Visualizing Twitter as Barack Obama Became the 44th President tableau, go. I was studying this modeling, and collided with, again, Tableau. When I go back,... Read More
by Tim Girvin | Brands, Cool People, General, Motion Pictures, Storytelling | Dec 26, 2008
Motion picture design, identity and historical context: visual propaganda. I first met Mr. Cruise, working with him, and the Paramount Studio marketing leadership team — with Jerry Bruckheimer — for Top Gun. Then, after that, Days of Thunder, working more... Read More
by Tim Girvin | Cool People, General | Jul 23, 2008
I went to see what Christian Chabot, CEO of Tableau Software, has been thinking about. Someone in the blogosphere alluded to Tableau becoming the new Apple. What’s that? But rather, I believe that it is the attitude of Apple — that’s new. It’s... Read More
by Tim Girvin | Uncategorized | Feb 6, 2008
Illustration by Adi Granov (1963) Anthony Edward “Tony” Stark is the man in disambiguation — confused on one front, solid as iron, in another. His metal clad skin covers a soul that is torn and sheared in seething pain. Iron, clasps heart. And... Read More
by Tim Girvin | Cool People, General, Luxury, Storytelling | Dec 17, 2007
Elle Magazine I’d read the news about Claude Chirac in the past, studying her — in the political management of her father, Jacques Chirac. While she’s been defined as chilly, the fist of steel in an Herm glove, I believe that her character has more... Read More
by Tim Girvin | Brands, Concepts, Cool People, General | Dec 10, 2007
Or, how I’ve loved the Western Film — as a story concept — since I was a child. A couple of weeks back, I went to see No Country for Old Men in NYC. A.O. Scott reviewed it: http://nytimes.com/no-country Josh Brolin as Llewelyn Moss But whether... Read More
