Search results for: human brand
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly... Read More
by Tim Girvin | Concepts, Designers, Places, Storytelling | May 6, 2014
There are bad signs, and then there are worse signs. In the journey of a designer of signing and related environmental graphics — the core point of the design strategy is storytelling — the story might be: this is the place; go here, do not go here, you... Read More
by Tim Girvin | Concepts | May 1, 2014
THE FOLIAGE OF THE ALPHABET AS THE DEEPER HEART OF WISDOM Perhaps universal history is the history of the diverse intonations of a few metaphors. – Jorge Luis Borges, “Pascal’s Sphere,” 1951 I’ve drawn a word a day on leaves, thinking: each word, as a work... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 27, 2014
THE LEGEND OF CULT AND THE IMPLICATIONS OF CULTURE In an engaged manner, culture appeals most inherently to the idea of cultivation. A metaphor of gardens, flowering and nurturing growth. In the cultural revolution of the world inside brands, the longest shadow from... Read More
by Tim Girvin | Brands, Marketing 2.0 | Mar 11, 2014
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF... Read More
by Tim Girvin | Places, Scent | Mar 6, 2014
The Craft of Making Senses In the spirit of sensate journey, being out there, I was digging around in the basement of an old building in NYC, down south, Soho way. Late 1800s — a subway nexus, just off Houston. While I was there, looking for stories, things... Read More
by Tim Girvin | Concepts, Places, Storytelling | Feb 25, 2014
Feeling in the world of design, sensation and brand In the midst of scientific tabulation, the downloading of massive arrays of data, the swirls of crowds, the whorls of trend and the waves of movement, it might be said that ultimately it will come down to one thing:... Read More
by Tim Girvin | Concepts, Storytelling | Feb 13, 2014
WHAT THAT COMES DOWN TO, IS WHAT TYPE, ARE YOU? When I interview people, prospective employees, client and team interviews, I watch for handwriting. How does a person sign their name, how do they take notes, how do they hold a pen? Everything tells a story. In... Read More
by Tim Girvin | Concepts, Cool People, Designers | Feb 6, 2014
I want to trust you, but should I? Do you trust me? Do I trust myself, my instincts — what’s true? Pondering trust and inspiration, I was thinking about Rei Kawakubo, foundress of Comme des Garçons, a hands-on woman entrepreneur, designer and innovator... Read More
by Tim Girvin | Concepts, Places | Jan 27, 2014
Designing strategies for Movement, People Journeying Into, and Coming From, a Place I was walking a corridor, and it was like a dream — blood red, bathed in blood, a journeying into brilliant light. Except that it wasn’t a dream, but rather a walk in an... Read More
