by Tim Girvin | Brands, Designers, Storytelling | May 9, 2009
Storytelling in retail design As designers, there’s a patterning to be explored, something to be seen, sensed, experienced in the making of place and the character of brand, in story — and the telling of retail. Girvin card deck, obverse puzzle assembly by...
by Tim Girvin | Concepts, General | May 4, 2009
Classic British design, calmly repackaged in the face of fear. I’m sure you’ve seen this. (image: Graham Turner | WWII propaganda poster, Woodbridge, UK) If you’ve been in London, you would’ve seen it there — festooned, on the walls, an...
by Tim Girvin | Concepts, General | May 3, 2009
Seattle Theatre Group’s Celebration of the Arts, in a Newly Defined Event Modeling: Doorways for everyone. During these times, the present financial travails, there are challenges to virtually every institution — regardless of the scale, the import of...
by Tim Girvin | Brands, General, Marketing 2.0, Retail | May 1, 2009
It’s not coffee alone, it’s the Starbuck’s experience. There’s a new campaign, popping on Sunday and here’s the sneak peek, referencing Howard Schultz’s intonations — along with some other Starbuckian baristas, offering their...
by Tim Girvin | Concepts, General | Apr 27, 2009
Sure, I care what you have to say. I’ve been thinking about storms. Mostly because I thrive on storms. When a storm comes, I savor it. I relish the word, the nature of it – the overwhelming presence of the concept of the storm — and, of course, the...
by Tim Girvin | Concepts, General | Apr 27, 2009
The study of the Sixth Century Legacy of Hsieh Ho “Energy is eternal delight”. William Blake Earlier in my career, decades back, I was exposed to the study of classical Chinese art theory and its applications to art, architecture and spiritual principles....
by Tim Girvin | Concepts, General, Motion Pictures | Apr 24, 2009
Studying the music, the mind, the meaning — cinematic brand strategy and design. The mind of the soloist, the split mind in the brilliance of the schizophrenic — how is the passion of melody, of harmony, newly sensed and seen? Last night, I was talking...
by Tim Girvin | Concepts, Cool People, General, Storytelling | Apr 21, 2009
The Letter, the Script, the Legacy: a Cool type & the Human Brand Some months back, working in various parts of the planet, I partnered with Margaret Swart, Scott Dadich, and the team at Wired to create typographic design solutions for the May issue. Or...
by Tim Girvin | Brands, Concepts, Retail | Apr 20, 2009
Probing the hidden hints of mind, in brand, in experience. Martin Lindstrom is perhaps the most “branded” persona in branding. He’s young, unabashedly on a flame accelerant when it comes to fueling his ideas, research, and global traveling insights...
by Tim Girvin | Brands, Concepts, General, Trends | Apr 19, 2009
Twelve brands that will die: the beauty in transmigration, dissolution and carnage. There’s a metaphor that where there is smoke, there will be fire — and finally, in the fire, the smoke clears, and who will be there; what will be left? Fire is a kind of...
