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by Tim Girvin | Brands, Interior Design, Places, Retail | Jan 18, 2013
Designing the Brand: Yogurt Culture Company, Exploring the Process of Restaurant Brand Ideation Girvin has a deep history in the restaurant trade, particularly in building new brands. The legacy of 30 plus years has led to insights working both sides of the counter,... Read More
by Tim Girvin | Concepts, Storytelling, Trends | Jan 16, 2013
The Letter form and the Design of Talismans Over the past several months, I’ve been talking to a younger person about the idea of the place of magic in a sub-current of popular culture [Supernatural;] in a manner, the interest in magic is an ever-popular... Read More
by Tim Girvin | Brands, Interior Design, Marketing 2.0, Storytelling | Jan 2, 2013
Windows as the Eyes of the Soul of Wellness The tradition of windows in the merchandising of ideas. At the street level, a building’s windows are, in a manner, the eyes and soul of the bridge between the heart of the building, its occupants and the brand that... Read More
by Tim Girvin | Brands, Concepts | Dec 10, 2012
Branding innovation labs and their creations Over the course of the last several years, Girvin’s teams have been working in Richland, Washington with PNNL on evolving messaging and positioning strategies for one of the largest research and innovation... Read More
by Tim Girvin | Artists, Designers | Nov 2, 2012
The etymology of design, the signature of personality — and your presence. The design of you is what you make of it. The design is you. Your story, your musculature, the tracery of your nerves and veins, how you draw, hold a drawing tool –what you see,... Read More
by Tim Girvin | Places, Retail | Oct 12, 2012
Matto: A New mix in Shanghai Pizza, made eclectic — divergent materiality and message Matto Bar & Pizzeria: Imagery from Matto | Press section TSG | QUEEN ANNE STUDIOS ….. G I R V I N | RETELLING RETAIL DESIGNING THE STRATEGY OF SELLING : BRAND STORYTELLING... Read More
by Tim Girvin | Concepts, Designers, Trends | Oct 10, 2012
I was thinking about that idea — the fluff of package — really, is there a meaningful story there [all those carefully conceived messages, do people really pay attention?] When we talk about epiphany, are people really looking? Studying? Reaching —... Read More
by Tim Girvin | Concepts, Trends | Sep 28, 2012
Could it be that FOMO is really tribal disconnection? Ever been proud that you didn’t know what was going on? Been happy that you had no clue about the newest big deal in your community? Pleased that you had no word on the hottest gossip? For some, the idea of... Read More
by Tim Girvin | Brands, General, Places, Retail, Trends | Sep 26, 2012
Sometimes the best restaurant concepts are the simplest, the most honest, the most direct. They go back to the heart of giving, exchanging and trading enterprise. Asking the core questions — Why [do we love this idea — devoting ourselves to it]? Where... Read More
by Tim Girvin | Concepts, General | Jul 25, 2012
Just where, really — are you going? And, if you’re going, are you growing? And why, might be? Shooting words leads to the meditation on their meaning. Sure, you’re thinking that you know what they mean, but what lies beneath that word — could... Read More
