Search results for: symbolic design
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Dec 19, 2018
EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Aug 25, 2015
Design as a Transportive Tool ––––––– We’ve talked about sigils. Most of you might know about the sigil as a House Seal in the Game of Thrones. And I’ve written long about them — the sigil, the signal, the signature, the signing. I reach back to my childhood for the... Read More
by Tim Girvin | Artists, Concepts, General, Places | Feb 19, 2008
I’m interested in the work of Herzog & DeMeuron. The Dominus Winery | Napa Valley And who isn’t? Interesting, the art of it — the work that they do. But what I’m fascinated by is the notion of the raw realness of the work — the truth... Read More
by Tim Girvin | Concepts, Storytelling | Jul 11, 2013
Design thinking deep metaphors When I was working as a brand / design strategist at Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned colleague there, Iain Douglas. We talked about, and worked on, the layering of ideas — of... Read More
by Tim Girvin | Concepts, Storytelling | Dec 3, 2012
The crafted design of layered stories, the mischief [and surprise] of what is unseen, and hidden — and the obvious ploy to plotted attention: the art of intentional concealment, personal secrets [held and shared], storytelling explication and the unfolding of... Read More
by Tim Girvin | Artists, Concepts, Motion Pictures, Places, Retail, Storytelling, Trends | Aug 11, 2011
Working the World: Innovations and Revelations, the Future Reclaimed I N N O V A T I O N C H A N N E L S Working in varying parts of the world, depending on the culture, your relationships there invariably offer to show you the newest and the coolest in town. Being... Read More
by Tim Girvin | Concepts, Marketing 2.0, Places | Dec 21, 2012
How to plan and design a menu? Key is close collaboration — and knowing the diner, the experience strategy, the character of illumination, stylistic consciousness, and the budgeting of items in relation to the financial strategy of the brand. A menu, like the... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Motion Pictures, Storytelling | Jan 24, 2024
Hello, Year Of The Dragon Dragon, Ubud, Bali There are symbols that repeat themselves, the cycle in, return, vanish and reappear in other places—and symbolic language, as in the earlier blogs on brand archetypes. Isn’t it so that there are devices, objects, that... Read More
by Tim Girvin | Concepts, Storytelling | Jul 14, 2021
EVERYONE HAS A CHALLENGING TIME. “WHAT DO YOU DO WITH THAT TIME?” How do you get through that? There are a couple of pathways for me. Reading is one— reading, a lot. Another is drawing—in two pathways of work; one: more as in a non-thinking fluency-based form of... Read More
by Tim Girvin | Brands, Marketing 2.0 | Mar 27, 2024
You can always think poetically—”there’s a poem somewhere in this work.” There’s an allegory inside this brand—it’s the tiny enterprise, climbing the massive mountain towards a new vista—a new view to the world, and the community of their offering. There’s no... Read More
