Search results for: brand ambassadors
by Tim Girvin | BRAND MYSTICISM, Brands, Places | Jul 13, 2022
THE ORDER OF PATHWAYS AND THE TOUCH OF THE MEMORABLE M A K E A M A Z E M E N T. As brand designers—as with any part of human creativity, “a making” or the construction of a visible object, the made art or the scribed breath of a poem—the point would be to answer this... Read More
by Tim Girvin | BRAND MYSTICISM, Designers, Places, Retail, Storytelling | Oct 27, 2021
When you think about a place— what aspects are the most memorable? From my view: patterns, there are patterns that intertwine in the experience of a place that become distinctly memorable. That can speak to unique uses of materials—as in the gnarly grizzle of the... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Retail, Storytelling | Dec 1, 2021
IN THE JOURNEY OF BRAND DESIGN, IT ALWAYS COMES DOWN TO MEANING, MEMORY AND SENSATION. We’ve been working around the brand frontline for 4.5 decades. There are a string of alignments that emanate from that succession that are the core questions that always come to... Read More
by Tim Girvin | Concepts | Jun 16, 2016
BRAND KICKSTART: ZEN MIND, BEGINNER’S MIND GIRVIN office lobby working session | Seattle THE IMPETUS OF SPIRITUAL BRANDING — EXPLORING THE CONCEPT OF ZEN IN THE CONSTRUCT OF BRANDING In working with teams, on the implications of their brand, the process is inevitably... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Designers | Aug 11, 2015
Qualia: Yves Klein International Blue, Beauty and States of Being. Examining Sensation[alism,] Perception, Beauty and the Story of The Brand — human, color and otherwise Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 7, 2016
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding... Read More
by Tim Girvin | Cool People, Human brands | Feb 24, 2011
Brand as Dream (Image from the Fabulous Nobody’s blogspot) In the decades of working with the inspired, the dreamers, the lovers, the ingenious and the intrepid — I’ve learned something: people — they make the brand. Brand is the fire of... Read More
by Tim Girvin | Concepts, Cool People, Human brands, Marketing 2.0, Retail | Feb 7, 2011
Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis — and Lindstrom’s Buyology. The idea of the psychic space — brand brainpower and impressionability. Is reaction just that: re-acting?... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | May 26, 2022
WORKSHOPPING LOVE AND PASSION I was talking to a colleague about “love,” the notion of letter-writing and love-worthy thoughts expressed in a hand-notated missive, one human to another. To that, we were talking about stamps—particularly this love stamp I’d designed... Read More
